AdTech Manager

Understanding the digital space and preparing for what’s next is at our core. We help clients reimagine how profits are made, how relationships are created and managed; we reshape how work gets done, and rewire the competitive fabric of entire industries.

Work you’ll do

As a Manager you will bring considerable technical, functional, and product expertise to deliver effective solutions to clients.

• Serve as an integrator between business needs and technology solutions, helping to create technology solutions to meet clients’ business needs.
• Defining systems strategy, developing system requirements, designing and prototyping, testing, training, defining support procedures and implementation.
• Perform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationships at peer client levels.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act.  We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

•            Cross-channel customer engagement strategy, design and development

•            (web, mobile, social, physical)

•            eCommerce strategy, implementation and operations

•            Marketing Content and digital asset management solutions

•            Marketing Technology and Advertising Technology solutions

•            Marketing analytics implementation and operations

•            Advertising campaign ideation, development and execution

•            Acquisition and engagement campaign ideation, development and execution

•            Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

Required:

• 5+ years’ experience in consulting and/or implementing solutions leveraging a combination of web analytics /digital analytics /customer data analytics, online/interactive marketing, statistical modeling, CRM program implementation, marketing performance measurement, and/or customer strategy.
• Deep experience in one or more of the following:  digital analytics and optimization, statistical modeling, consumer insights, marketing analytics
• Strong knowledge of analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices
• Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), A/B & MVT Solutions (Target, Optimizely, Sitespect)
• Experience with data manipulation tools (VBA/Excel Macros, SQL, SAS, SPSS, S-Plus, R, etc.)
• Experience with data manipulation tools (VBA/Excel Macros, SQL, SAS, SPSS, S-Plus, R, etc.)
• Experience managing at least two large-scale full-life cycle implementations of Digital Analytics solutions, including ownership of the technical solution, management of the overall team and ownership and management of project financials.
• Experience defining analytics strategy, developing analytics requirements, designing and prototyping, testing, training, defining support procedures, and implementing practical business solutions under multiple deadlines.
• Ability to travel to client sites 80-100% of the time