Apparel Marketing Coordinator
THE ROLE
Peloton’s growing Apparel team is seeking an Apparel Marketing Coordinator. The Apparel Marketing Team oversees the full customer lifecycle for our global apparel business. The Apparel Marketing Coordinator will support the team in execution of all apparel campaigns designed to help us grow members and retain them. This is an exciting opportunity for someone looking to start on a marketing career path and be involved early in Peloton’s Apparel business.
RESPONSIBILITIES
- Coordinate the day-to-day relationship with agency partners and internal teams
- Assist with the development, delivery, roll-out and reporting of marketing initiatives that drive acquisition through owned and paid media
- Assist with the production and execution of channel marketing campaigns (email, social, etc.)
- Assist with the development of integrated marketing plans for all apparel campaigns, helping to facilitate clear cross-functional communication, leading information sharing, managing timelines, coordinating meetings and day-to-day processes
- Become an expert on Peloton’s brand, products, target customer and Members
- Create and deliver clear and compelling presentations and product guides to senior stakeholders
- Manage User Generated Content (UGC) Feeds and product tagging on the global apparel sites
QUALIFICATIONS
- Bachelor’s degree and 1+ year(s) of experience in marketing, media, (retail marketing a plus) with experience building and deploying marketing messaging on a variety of channels
- Experience with press and/or external agency partners
- Highly organized and detail-oriented; able to execute complex tasks flawlessly and with minimal oversight
- Ability to understand and produce insights from campaign, engagement, and paid media results
- Strong communication and team skills
- Ability to create and adapt structures and formalize processes
- Thrive in a fast-paced startup environment where flexibility and adaptability are key
- Understanding of the digital marketing landscape, paid social platforms and formats, as well as media opportunities that help drive growth goals
- Strong Excel and PowerPoint skills a plus
- Experience with Facebook Ads Manager and Curalate a plus
ABOUT PELOTON
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.