Associate Campaign Manager
Summary of Job’s Purpose:
Collaborate with Kargo’s Sales and Client Services teams to traffic, QA, launch and monitor mobile direct and programmatic ad campaigns. Develop optimization recommendations to maximize performance while simultaneously ensuring full delivery.
The Position:
-Perform pre-launch activities, including: campaign builds, site list adjustments, ad tag generation, and other tasks as assigned by Director
-QA new launches as part of a rotation on the "Core Team"
-Own pacing & delivery of campaigns (direct and programmatic) as assigned by Director
-Accurate campaign setup and on-time launch; maintain proper budgeting within ad servers to limit leakage or over-run revenue
- Communicate with Sales Planning team when campaigns are under-pacing, to secure additional inventory
-Work with Client Services Manager to optimize campaign performance against client KPIs and communicate when faced with campaign pacing issues
-Provide 1st & 3rd party reports on scheduled or ad hoc basis
-QA line items to ensure proper set up, ensuring various types of creative tags and pixels are properly trafficked within DFP
-Ability to troubleshoot issues independently before escalating to next level
-Submit troubleshooting tickets within selected ticketing management system
-Update campaign trackers (per cadence established by Director) with correct campaign/placement/line item information and 3rd party delivery
-Work across regions and within team to complete projects as assigned by Director
The Requirements:
-1-3 years of online advertising experience
-Attention to detail & top notch organizational skills
-Self starter, fast learner
-Experience working with DFP, RTB, DSP’s, SSP’s, ad exchanges, ad servers, data partners and/or or other optimization platforms is a plus
-Ability to build excellent rapport with internal and external stakeholders
-Experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
-Proven communication, questioning, and listening skills in formal and informal settings
-Effective time management skills – ability to prioritize and meet deadlines
-Comfort with fast-paced, dynamic working environment with shifting priorities
-Direct-sold and programmatic mobile advertising experience