Associate Director, Consumer Vaccines Market Research
Job Description
New Hires based in the US & Puerto Rico will be required to demonstrate that they have been fully vaccinated for Covid-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.
Our Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
Human Health Insights, Analytics and Data (HHIAD) Market Research team develops methods and approaches to driving revenue and/or delivering cost efficiencies through value based insights. The team creates a forward thinking mindset by advocating for the adoption of an outside/in approach to address novel and emerging business challenges by leveraging and reframing methods from other industries, developing partnerships, and implementing innovative approaches to create competitive advantage.
The Vaccines Consumer Associate Director is responsible for strategic market research in support of our Company's consumer and digital efforts for the Franchise. As a strategic partner to the business, the Associate Director, Market Research is responsible for understanding business challenges and managing market research to guide commercial decisions. This position will be responsible for a broad range of research activities, supporting the the Vaccines business for US & Global markets. This individual is expected to be collaborative and a strong team player, interacting with multiple internal and external groups, to influence decision-making for the teams they support, under the direction of their Team Leader. This role requires understanding of primary market research methodologies, syndicated reports and secondary data that can be leveraged for actionable recommendations.
A successful candidate will be responsible for integrating consumer insights into the development and measurement of new consumer campaigns and relevant digital tactics. A successful Associate Director will have demonstrated consistently strong leadership skills with an ability to work independently in a rapidly changing environment, while exhibiting a transformational mindset, managing competing priorities, and demonstrating resilience to effectively produce results.
Primary Responsibilities:
- Independently leads working team of internal stakeholders and market research supplier to deliver customer insights
- Framing critical business questions to support team strategy.
- Developing research/analysis plans.
- Drafting requests for proposals and articulate the hypotheses to be tested.
- Selecting appropriate agency partners.
- Managing the research process to deliver an objective understanding of key customers, competitors, products, and current/future market developments.
- Adhering to compliance requirements.
- Managing budgets and modifies plans/budgets as changing business needs warrant.
- Articulates the rationale, hypotheses, and methodology of research approaches to a franchise. Client teams, influences a wide range of stakeholders to follow the research plan and make timely decisions based on recommendations.
Education Minimum Requirement:
- Required: BA/BS
- Preferred: MBA/MS
Required Experience and Skills:
- 3-5 years' experience in a market research role.
- A total of 8+ years of relevant work experience in functions including sales, marketing, marketing/sales support, analytics, or business analytics/finance.
- Well-developed analytical skills, strong problem-solving and demonstrated ability to think strategically and objectively.
- Has a mastery level in the full range of market research methodologies; able to coach/guide stakeholder in the application of market research methods and models.
- Orientation toward collaboration/teamwork, ability to lead teams in execution of market research, interest in ongoing learning.
- Ability to work independently, communicate effectively and a strong desire to lead change.
- Must have a valid driver's license as travel between sites is expected.
- Experience working in a multi-product franchise
- Experience in Vaccines (either in market research or related functions) is highly desirable
- Prior experience with Consumer Package Goods a plus
Preferred Experience and Skills:
- Knowledge of Pharmaceutical Industry
- Knowledge of the US Healthcare Environment
- Experience in a large multi-national corporation
- Experience working in a multi-product franchise
- Experience in Vaccines (either in market research or related functions) is highly desirable
- Prior experience with Consumer Package Goods a plus
** This position will need to be on site in Upper Gwynedd, PA 2-3 times a week.
Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are ...
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for ...
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
EEOC Poster
EEOC GINA Supplement
OFCCP EEO Supplement
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Remote Work
Shift:
Not Indicated
Valid Driving License:
Yes
Hazardous Material(s):
Number of Openings:
1