Associate Director, Programmatic & Media

| Greater NYC Area | Remote
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ABOUT THE ROLE


The Associate Director – Programmatic will play an integral leadership role on the Metric Theory Programmatic & Media team. The P&M team helps to develop media plans spanning both programmatic and direct partnerships. Within this team programmatic leads facilitate buying across ad various mediums (CTV, display, native, video & more). The Associate Director is responsible for serving as the client-facing lead on programmatic and digital direct media buys on a portfolio of accounts. The Associate Director will determine which partners and tactics to utilize, as well as allocate budgets across those tactics. You will also help train and educate Channel Leads (Account Manager – Senior Managers) on how to position programmatic and direct media buys. You would be joining Metric Theory’s fastest growing team on the ground floor.


ABOUT YOU


You have a variety of experience in the Programmatic & Media space spanning various client types, DSP experience, and ad type understanding. You have a strong skill set in data analysis and quantitative analysis and don’t mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team’s and the company's growing needs. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem

Responsibilities

  • Build strategic media plans spanning multiple ad types with both programmatic and direct buying
  • Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients
  • Serve as the client-facing programmatic and media lead on top revenue driving account teams (usually comprised of an account lead, paid search lead & paid social lead)
  • Guide the set-up & launch of programmatic and direct media campaigns working across a variety of DSPs, publishers, and vendors
  • Oversee the RFP, launch, and post campaign stages with a variety of media publications
  • Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
  • Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
  • Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
  • Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client side contact
  • Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms

Minimum Qualifications

  • 5+ years of experience in programmatic display, native, video, CTV, and audio
  • Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt, Simplifi, Quantcast
  • Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
  • Very high attention to detail and ability to synthesize large amounts of data into actionable information
  • Excellent verbal, written, and presentation skills.

Not a Must, but a Plus

  • Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
  • Experience with Direct media placements and publisher management
  • A general understanding of Search and Social digital media tactics
  • Understanding of analytic platforms such as Google Analytics
  • Technical skills including HTML, JavaScript & Flash

WHY METRIC THEORY?


Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.


Most Recent Notable Awards:

• Built In Best Places to Work in San Francisco, Denver and New York in 2021

• US Search Awards Agency of the Year in 2020

• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020

• Search Engine Land Agency of The Year in 2019

• Digiday Worklife Award in 2019

• Adweek 100: Fastest Growing Agencies in 2019

• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019

• Inc. Best Workplaces 2017, 2018 and 2019

• Denver Business Journal's Best Places to Work 2017-2020

• #7 in Entrepreneur's Top Company Cultures 2018


Why We’re Frequently Ranked a Best Place to Work:

• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles

• Openness to new ideas that affords employees the opportunity to make a difference on day 1

• Frequent 360-degree feedback that pushes everyone to get better together

• Universal eagerness to help each other without the expectation of anything in return

• Conscious focus on learning & professional development at all levels of the organization

• Generous and flexible paid time off, volunteer time off and an unlimited opportunity to work from home

• Excellent benefits including medical, dental & vision coverage, 401(k), monthly gym stipend, parental leave and pre-tax commuter benefit



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Location

Located near Battery Park in FiDi, you can travel by subway or ferry to our office. This historic neighborhood has plenty of bars and restaurants!

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