Peloton is looking for a passionate and talented Associate Manager to join its Bike acquisition marketing team. Reporting to the Senior Manager of Integrated Media, this role will support Bike acquisition campaigns in the U.S. across a variety of channels, including TV, OTT, Podcast, and Direct Mail, and will work closely with external agency partners and cross-functional partners across Marketing (including Media & Lifecycle, Product & Brand Marketing, Creative, Analytics, and Insights). This role is based in Peloton’s New York office.
Key responsibilities include:
- Support media planning for U.S. Bike activity spanning seasonal messaging and key initiatives
- Experience developing campaign briefs and media mix/flighting
- Comfortable presenting to agencies and internal partner teams
- Ability to project manage campaign timelines to ensure teammates and agencies meet key milestones and campaigns launch on time
- Own campaign execution and reporting in accordance with marketing campaign process
- Liaise with internal and external cross-functional teams
- Provide input and feedback on campaign creative that adheres to channel best practices and aligns with campaign objectives
- Analyze campaign performance, identify optimization recommendations, and report on results to key stakeholders
- Day-to-day support on media testing roadmap and operational tasks
Requirements:
- 3-5 years of marketing or media experience
- Excellent project management skills with strong attention to detail, bias for action, and organization
- Strong interpersonal and communication skills
- Analytical mindset with ability to identify data-driven insights and drive results
- High level of proficiency in Google Suite; (Looker experience a bonus)
- Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
- DTC business experience a plus
- Passionate about media and eager to learn
About Peloton:
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
