THE ROLE
Peloton is looking for a passionate, data-driven, consumer-centric CRM Analytics expert to join its Product Marketing organization. Reporting to the Senior Manager, CRM & Governance, this is a unique opportunity to be a part of a brand new CRM team that will support the entire Marketing organization. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.
RESPONSIBILITIES
- Develop, plan, execute and optimize CRM campaigns through rigorous, hypothesis-driven AB testing, using email, SMS, and push notifications to meet business goals
- Interpret data, analyze results and develop dashboards/insights across segments, identifying ways to improve ROI performance
- Work across the marketing organization to define customer segmentation and optimize communication cadence, channel and messaging
- Collaborate with data science, consumer insights & marketing analytics teams to analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications
- Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
- Employ data-driven insights and an iterative testing approach to optimize campaign builds, content modules, segmentation and other testing construct
- Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that it’s ready for use by marketing teams
QUALIFICATIONS
- 3-5 years of experience in a CRM role required
- Experience setting up and using email/marketing automation platforms like SimonData, SalesForce, or Marketo
- Advanced proficiency in at least one query language: SQL, Python, C+
- Proven experience in segmentation, testing methodology, and ability to cull out actionable insights
- Proven experience with pulling email and sales data and trend analysis
- Analytical and process-oriented mindset with unparalleled attention to detail
- Strong project management skills with a proven track record in coordinating multiple projects across various teams
- Comfortable operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
ABOUT PELOTON
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
