Project Manager, Lifecycle Marketing
THE ROLE
Peloton is looking for a self-motivated & talented Project Manager, Lifecycle Marketing to join its Product Marketing organization. Reporting to the Director, CRM & Lifecycle Marketing, you will help optimize the efficiency and output of our Lifecycle & CRM teams. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.
RESPONSIBILITIES
Lifecycle Strategy Ops:
- Create and maintain project schedules for all lifecycle campaigns from brief through final asset delivery; take the lead on ensuring projects move forward seamlessly and efficiently by coordinating (and often attending) creative reviews, production reviews and check-ins
- Partner with Creative PMs to ensure stakeholder feedback is actioned on a timely basis, and that final deliverables meet project requirements
- Project manage delivery of creative assets and business requirement briefs between CRM, Lifecycle Strategy and Marketing IT and ensure QA of all campaigns is completed
- Lead cross-functional management of all Lifecycle marketing calendarization, ensuring that all campaigns are accounted for and do not overlap
- Consolidate and share testing roadmap and owned marketing channel best practices to the broader marketing organization
- Facilitate retrospectives for the Lifecycle & CRM team to build teamwork, identify pain points, and support the ongoing improvement of team processes
CRM Ops:
- Assist in scoping and determining milestones and schedules for Lifecycle & CRM projects; intake changes to project plans and priorities, and help manage downstream impacts to other project timelines and resource capacity
- Initiate and lead standing and ad hoc meetings needed for alignment and execution, which include creating and communicating agendas beforehand, as well as, recapping notes and next steps afterward
- Track progress throughout the duration of a project (from definition to launch and beyond) with a mindfulness toward dependencies, and facilitate effective communication within and across teams
- Maintain documentation and dashboards that allow for quick and efficient understanding of resource capacity and project status
QUALIFICATIONS
- 3-5 years of experience in a Marketing or CRM Ops role required
- Demonstrate a deep understanding of Lifecycle Marketing and CRM processes and deliverables
- Advanced proficiency in Monday.com, Jira or other project management tools
- Organized, detail-oriented and able to track multiple moving workstreams
- Excellent problem solving skills; thrives when working with complexity
- Resourceful self-starter and solution-seeker who demonstrates a high level of initiative and intellectual curiosity
- Team player who doesn’t mind rolling up their sleeves to ensure flawless execution
- Proven ability to prioritize and deliver in a fast-paced and dynamic environment, managing multiple projects and responsibilities concurrently
- Open-minded and fast learner who responds enthusiastically to change and opportunity, and can adapt quickly to shifting priorities and changing business needs
- Owner-operator who takes full responsibility of projects and tasks and can be relied upon to meet deadlines
- Strong listener who is able to deeply understand the team’s needs, ask the right questions to keep a project moving in the right direction, and proactively pursue feedback
ABOUT PELOTON
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.