WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. To learn more about WW and jobs with a purpose, visit http://www.ww.com/us/corporate-careers 

General Summary:

The WW Marketing team is looking for a new Associate Marketing Manager, CRM to join the digital marketing team! We’re looking for a motivated individual who has experience in email/CRM, test and learn, and optimization strategies and has experience working in a fast-paced, deadline-driven environment.

The position will develop strategies to increase sign up’s and customer lifetime value and work cross-functionally with content, finance, other marketing team members (brand, consumer products, ad sales, etc.), email tech vendors, and legal to ensure successful execution of email reactivation/acquisition efforts (with a focus on triggered journeys) and direct mail efforts. This person will also play a critical role in working with the content team on the weekly newsletter and setting up newsletter deployments in the ESP. Strong marketing skill set, organizational skills, analytical skills, and detail-orientation are required.
Key Responsibilities:

• Develop strategies and testing agenda for triggered emails (creative, offer/pricing, test opportunities) and direct mail and manage execution to increase sign up’s and customer lifetime value
• Work closely with the Action IQ/data and analysis teams for segmentation needs from the customer data platform
• Successful set-up, QA, and deployment of the newsletter email in the ESP (currently Salesforce Marketing Cloud)
• Managing the email developer/vendor for email production (Email Monks)
• Troubleshoot Movable Ink (dynamic content vendor) issues and email design/production issues as needed
• Conduct analyses to provide insights on performance and consumer behavior through data including A/B test results, campaign summaries, ad hoc analyses in both the ESP reporting system and Google Analytics. Research capabilities to improve reporting abilities.
• Develop a strong understanding of the competitive space, the consumer, and how to leverage email to meet both brand and performance marketing goals

Experience Required:

• Bachelor’s Degree with at least 5 years of working experience
• Email marketing experience required and hands-on ESP experience a plus
• Interest in digital marketing
• Nice to have a basic proficiency with HTML (or a willingness to learn) to look at code to troubleshoot layout issues or make copy updates (but definitely not required)
• Strong communication and analytical skills
• An interest in improving email performance through a data-driven approach
• Desire and demonstrated ability to multi-task and meet tight deadlines
• Self-motivated, skilled problem solver, and energetic individual with a high level of initiative and thrives working in a fast-paced environment

We hire only the best people. Here are the benefits to being top-notch: 

• The opportunity to work with some of the best innovators in the industry
• Generous healthcare coverage.
• 401(K) with company match.
• Paid Time Off
• Paid parental leave
• Tuition reimbursement
• Annual wellness allowance
• Profit Sharing

WW is an equal opportunity employer. WW does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Any offer of employment is contingent upon the satisfactory results of reference and background checks.