Associate Principal/Senior Principal, Institutional Communications

| Greater NYC Area
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Empower the Individual Through Crypto

Gemini is a crypto exchange and custodian that allows customers to buy, sell, store, and earn more than 30 cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company that is subject to the capital reserve requirements, cybersecurity requirements, and banking compliance standards set forth by the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we want to help you buy, sell, and store your bitcoin and cryptocurrency. Crypto is not just a technology, it's a movement.

The Department: Communications

We believe that the world should know and love Gemini. In Communications, we spend our days crafting the Gemini story and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines data, integrated communications, including owned content, including our blogs and social media,  paid content and earned media and all aspects of consumer & customer-facing communications.

The Role: Principal, Institutional Communications

Gemini's Head of Communications is seeking a strategic communicator to help build, execute, and manage an integrated communications strategy to support our institutional product offering. In this role you will drive clear media narratives about our institutional products, business, and vision. You will create the overall strategy and tactical plans for launches, external announcements, and major initiatives. 

You will work with senior leadership and a cross-functional team at Gemini across business development, strategy, product, engineering, marketing, customer support and communications to support key launches and proactive media relations programming. 

In this role you will help to develop proactive campaigns that elevate the Gemini story internally and externally and educate core audiences from media to key partners, industry thought leaders and others. 

Communications is a small department, so you will flex between strategy and tactical execution including everything from media relations, thought leadership, and content activation to copywriting and stakeholder engagement. You are a nimble, roll-up-your-sleeves communications professional who can easily and willingly take on tasks large and small. 

Responsibilities:

  • Own end-to-end communications campaigns that support our institutional offering from conception and integration to measurement
  • Develop and execute reputation-building campaigns and ideas to support key senior leaders across the business
  • Foster relationships with media and company spokespeople and help provide day-to-day guidance to external PR agency, under the direction of the head of communications
  • Manage, create and write a wide range of communications materials and assets, including messaging documents, blog posts, press releases, press plans, media pitches, FAQs, reactive statements, webinars, case studies, and media briefing materials
  • Support proactive and reactive media relations strategies to help educate press, bloggers, and industry influencers about existing and new Gemini products and thought leadership
  • Manage company speaking opportunities and awards, including working cross-functionally to research opportunities and manage submissions
  • Audit internal communications strategy and work with various teams to create an approach that reflects our culture, including supporting leadership communications and new product and service offerings announcements

Qualifications:

  • Bachelor's degree or equivalent work experience
  • 7-10+ years experience in communications; proven track record of advancement and increased responsibilities
  • Proven ability to develop strategic plans independently
  • Experience managing relationships with external agencies/media
  • Strong track record with landing top-tier media stories and maintaining a consistent cadence of media stories that raise brand awareness
  • Ability to manage multiple projects at once while maintaining composure and flexibility under tight deadlines
  • Team player, proven ability to build strong relationships internally across cross functional teams
  • Exceptional writing skills and proven ability to build trust with internal and external stakeholders
  • Exemplary professionalism, strong judgment, and discretion, especially when under tight deadlines

Preferred Qualifications

  • Demonstrated experience building comms strategy for the financial services and/or technology industries
  • Experience driving messaging and content for consumer products
  • Genuine passion for disruptive technology

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive Compensation and Profit-Sharing Equity
  • Flexible vacation policy
  • Retirement Plan Matching
  • Generous Parental leave
  • Comprehensive health plans
  • Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Director of Treasury Operations

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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