Zocdoc is seeking an enthusiastic Associate Product Marketing Manager to help shape, communicate, and drive adoption of its innovative products to our SMB audience of medical providers. You’ll gather audience and competitive insights to develop messaging and positioning of our products. You’ll partner closely with sales, marketing, product and design in developing marketing campaigns to drive adoption and engagement. This is a great opportunity for someone who can think strategically, execute flawlessly, and is interested in moving into a marketing role at a fast-growing tech company.

What you’ll do

• Become an expert on Zocdoc’s product suite, differentiators, target audience, and competitors.
• Drive product and feature adoption with clear and compelling value propositions, positioning, launch strategies and tactics.
• Gather and surface audience and competitive insights through research, data analysis, and internal input from sales to help shape product and marketing strategies.
• Partner with Product, Sales and Design to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives.
• Inspire action through data-driven insights and execute with operational rigor and efficiency.
• Educate internal partners on how to effectively communicate the unique value of Zocdoc’s products through various touch points.

What’s required

• 1-3 years overall work experience, preferably from brand management, planning/strategy at agencies, market research, consulting, or a related field. 
• Experience with consumer products, online marketplaces, or healthcare industry a plus.
• Ability to synthesize complicated product descriptions into simple, everyday language.
• Strong communicator, both verbally and written, who knows their audience.
• Experience with and passion for collecting and using customer insights and market research a plus.