Associate, Product Marketing & Strategy (Provider)
The role of the Product Marketing & Strategy team is to partner with functional teams at Flatiron to ensure a cohesive and winning go-to-market strategy, on all sides of the provider-facing organization.
As a the Product Marketing Associate, your top responsibility is to ensure commercial success of our community oncology-specific products and services. You will become the company's top subject matter expert about our buyers and competitors and translate your analysis of the market into actionable product strategy and product positioning recommendations. You will work closely with and across Marketing, Product Management, Sales, Customer Success teams to identify gaps in product knowledge for new and evolving products and build out strategies and materials to address them. You will also provide client-facing support for the sales and customer success teams with our most strategic practices as well as at industry events.
Responsibilities:
- Research Flatiron’s provider market, buyers and user personas, and on our competition through market research and win/loss analysis to inform company strategy
- Act as the voice of the customer for internal product stakeholders and the voice of the product for external customers
- Align closely with Product Management to influence product roadmap prioritization by identifying customer and market needs; maintain and communicate the client-facing version of this roadmap
- Develop and execute go-to-market launch strategies and value propositions for new product features, including cross-functional marketing plans
- Collaborate with product management on feature-specific content, messaging, and release strategy to drive product success metrics
- Support demand generation campaigns by collaborating on content, strategy and programs that create interest for our products across market segments
- Work closely with sales to drive Flatiron's product positioning and training on how to pitch our products and serving as a SME in key internal and external meetings
- Develop product positioning, messaging, and publication-ready product content that differentiates our products in the market, including the prioritization, development and implementation of case studies, webinars, whitepapers, and research
- Develop content and provide on-the-ground support for sales, customer success, product, and marketing teams at industry events/conferences
Requirements:
- Impeccable communication skills (written, verbal, PowerPoint, etc.) with the ability to structure/distill complex issues and cater communication to diverse audiences
- Entrepreneurial spirit with the ability to execute on different things with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning
- Exceptional project management, analytical, and problem solving skills
- Gifted storyteller and communicator, comfortable in client meetings
- Demonstrated interest in driving product positioning development and developing compelling sales collateral and marketing material
- Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency
- Nose for value, ability to effectively prioritize competing opportunities and projects and adjust prioritization based on market conditions and feedback from the field
Preferred Qualifications:
- Experience in Health IT or healthcare consulting experience
- A career path that shows increasing levels of responsibility
- Experience interacting with customers and senior stakeholders