Audience Development Manager

| Greater NYC Area
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Overview

The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners and for day-to-day oversight of the Social Media and Community (blog network) managers.  The ideal candidate will have experience in business development, marketing, and editorial management.

Responsibilities

  • Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
  • Establish new and maintain existing relationships with influencers
  • Communicate audience sentiment and responses to appropriate management and editorial staff
  • Work closely with sales and marketing team to execute projects and campaigns for key clients, and proactively communicate "audience story" to advertising sales department and all employees
  • Work closely with editorial staff to optimize content for syndication partners, and manage Social Media and Community (blog network) managers
  • Monitor and analyze traffic activities to determine what does and doesn't work
  • Track ROI on all campaigns using various analytical tools, such as Google Analytics, ChartBeat, etc.
  • Stay ahead of the curve on industry and social media trends and opportunities
  • Represent the company internally and externally on key industry committees and at key industry events

Qualifications

  • 5+ years of digital marketing, digital editorial creation, or social media experience at a digital media company
  • Excellent written and verbal communication and presentation skills
  • Experience in multiplatform content extensions and original content production
  • Familiarity with digital analytics and tools such as Omniture,  ComScore,  Google Analytics,  and Facebook Insights
  • Experience managing teams, mentoring, and providing creative guidance
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Location

4 New York Plaza, New York, NY 10004

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