Audience Development Manager
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Overview
The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners and for day-to-day oversight of the Social Media and Community (blog network) managers. The ideal candidate will have experience in business development, marketing, and editorial management.
Responsibilities
- Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
- Establish new and maintain existing relationships with influencers
- Communicate audience sentiment and responses to appropriate management and editorial staff
- Work closely with sales and marketing team to execute projects and campaigns for key clients, and proactively communicate "audience story" to advertising sales department and all employees
- Work closely with editorial staff to optimize content for syndication partners, and manage Social Media and Community (blog network) managers
- Monitor and analyze traffic activities to determine what does and doesn't work
- Track ROI on all campaigns using various analytical tools, such as Google Analytics, ChartBeat, etc.
- Stay ahead of the curve on industry and social media trends and opportunities
- Represent the company internally and externally on key industry committees and at key industry events
Qualifications
- 5+ years of digital marketing, digital editorial creation, or social media experience at a digital media company
- Excellent written and verbal communication and presentation skills
- Experience in multiplatform content extensions and original content production
- Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
- Experience managing teams, mentoring, and providing creative guidance
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