About Spruce

Spruce is the platform enabling modern real estate transactions. We work with forward-thinking mortgage lenders, real estate companies, and investors. We believe that the future of real estate will be driven by automation, efficiency, and digital experiences. Our mission is to provide the products and services necessary to make that happen.

Spruce is looking for a B2B Marketing Leader. You’ll report to the Head of Revenue, leading our B2B brand building, product marketing and demand generation marketing efforts; while supporting and developing a team. Your expertise across a variety of Marketing disciplines as well as leadership of a high performing team will accelerate development of Spruce’s marketing infrastructure; focus messaging around our products; and alongside the Sales team deliver on an aggressive growth strategy.

What you'll do

• Envision and execute an industry-leading marketing strategy to communicate and position the Spruce brand and product to our prospective clients by:
• Using a variety of channels and tactics to create and iterate on full lifecycle B2B demand generation campaigns based on campaign goals and target audiences
• Developing bespoke content and collateral to demonstrate Spruce’s expertise and market leadership to differentiate our brand in the market
• Collaborating cross-functionally with Product, Client Success, and Sales to develop product marketing collateral in service of greater product adoption and client satisfaction
• Implementing best-practices for Spruce’s events, conferences and sponsorship strategy 
• Measure and track the success of all marketing initiatives, deliver insights to help improve ROI for marketing spend, and aim to continuously grow Spruce’s MQL pipeline while reducing CAC
• Collaborate with the brand communications team in developing strategic content themes, and amplify PR announcements to drive new leads
• Support sales initiatives as needed to ensure Spruce achieves its growth objectives
• Grow, lead and coach a team of high-performing marketing professionals

What we're looking for

• Proven success in developing and executing B2B marketing campaigns and strategies that have generated measurable results, ideally with experience targeting both SMB and Enterprise accounts
• Fluency and experience across all relevant B2B marketing channels and tools, including digital, conferences / events, content marketing, product marketing, email campaigns and CRM systems
• Proficient with budget planning and performance reporting skills
• Prior team building and management experience
• Track record of trusting cross-functional partnerships both within and outside a Growth/Revenue organization

We are proud of the team we’re building. We're committed to equal opportunity employment -- and beyond. We believe diverse experiences and perspectives build a stronger team and a better product. We welcome fresh perspectives and challenge our own assumptions to make Spruce better. The more inclusive we are as a company, the better we can serve our customers.