As the B2B Marketing Manager at Skillshare, you'll own all marketing activities related to our Skillshare for Teams (SFT) business. This includes planning, executing and measuring lead gen initiatives, owning our content marketing and lead nurturing efforts, and working with our sales team to optimize conversion.

The ideal candidate is highly entrepreneurial and is comfortable wearing many hats. They are skilled at both the quantitative and qualitative aspects of marketing, and are ambitious and adept at managing multiple projects simultaneously. Above all else, this individual needs to be highly impact oriented and be able to work collaboratively across multiple teams

What you'll do:

• Develop and implement the B2B marketing roadmap from the ground up by building audience profiles, customer segmentation and strategies that target key audiences and drive revenue
• Build, measure and optimize revenue-producing unpaid and paid marketing programs that generate a dramatic increase in qualified
• inbound leads to meet aggressive sales goals across multiple channels including content, white papers, webinars, email marketing, video, display, SEM and social media advertising, and affiliate marketing
• Optimize marketing/sales tool automation with existing infrastructure
• Build a library of selling tools -- including decks, leave-behinds, website, blog, social media, videos, case studies, testimonials, and quarterly white papers -- and supervise the content and output of all client-facing sales and marketing campaigns
• Measure and report on campaign performance, providing assessment against goals, recommendations for optimizations and key insights
• Position Skillshare as a thought leader in the learning and development and corporate wellness spaces
• Analyze data to spot insights and trends that lead to the development of targeted campaigns that drive demand for, and engagement with, SFT's platform
• Drive experiments to continuously improve the efficacy and efficiency of marketing tactics
• Earn trust at all levels through excellent communication and collaboration
• Prioritize effectively in a fast-paced and occasionally ambiguous environment

Why we're excited about you:

• You’re ambitious, solutions driven, push hard to achieve your goals, and are motivated by autonomy
• Highly entrepreneurial and love building initiatives from scratch
• Professional experience in a B2B marketing role
• Experience owning lead generation channels
• Experience with lead nurturing/ CRM programs
• Highly collaborative with experience working directly with sales teams
• Experience with salesforce.com a plus
• Clear verbal and written communication skills

Why you're excited about us:

• Impact: You will be the first marketing member focusing on our enterprise business and will be instrumental in helping that team succeed.
• Growth: Our nascent enterprise business represents an enormous business opportunity of which we’ve only just scratched the surface.
• Our mission: We are building a learning ecosystem for the new economy and changing millions of lives for the better.
• Our team: We have a passionate, smart team that is a lot of fun to work with.
• Your life: We take pride in our flexibility. Working remotely is part of how we need to work these days. You’re a professional, and we trust you to do what you need to do.

About Skillshare

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are a series-D company backed by OMERS, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC (#BI-Remote), Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.