Skillshare
Skillshare is an online learning community for creatives.
Remote
View Profile
Marketing//

B2B Marketing Manager at Skillshare

Skillshare
| Remote
Sorry, this job was removed at 11:29 a.m. (EST) on Tuesday, February 9, 2021
View 487 Jobs
Find out who's hiring in NYC.
See all Marketing jobs in NYC
View 487 Jobs
https://jobs.lever.co/skillshare/6ba33488-c61e-4dec-b1ef-b139ef212007/apply?lever-origin=applied&lever-source%5B%5D=BuiltInNYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save
As the B2B Marketing Manager at Skillshare, you'll own all marketing activities related to our Skillshare for Teams (SFT) business. This includes planning, executing and measuring lead gen initiatives, owning our content marketing and lead nurturing efforts, and working with our sales team to optimize conversion.
The ideal candidate is highly entrepreneurial and is comfortable wearing many hats. They are skilled at both the quantitative and qualitative aspects of marketing, and are ambitious and adept at managing multiple projects simultaneously. Above all else, this individual needs to be highly impact oriented and be able to work collaboratively across multiple teams

What you'll do:

  • Develop and implement the B2B marketing roadmap from the ground up by building audience profiles, customer segmentation and strategies that target key audiences and drive revenue
  • Build, measure and optimize revenue-producing unpaid and paid marketing programs that generate a dramatic increase in qualified
  • inbound leads to meet aggressive sales goals across multiple channels including content, white papers, webinars, email marketing, video, display, SEM and social media advertising, and affiliate marketing
  • Optimize marketing/sales tool automation with existing infrastructure
  • Build a library of selling tools -- including decks, leave-behinds, website, blog, social media, videos, case studies, testimonials, and quarterly white papers -- and supervise the content and output of all client-facing sales and marketing campaigns
  • Measure and report on campaign performance, providing assessment against goals, recommendations for optimizations and key insights
  • Position Skillshare as a thought leader in the learning and development and corporate wellness spaces
  • Analyze data to spot insights and trends that lead to the development of targeted campaigns that drive demand for, and engagement with, SFT's platform
  • Drive experiments to continuously improve the efficacy and efficiency of marketing tactics
  • Earn trust at all levels through excellent communication and collaboration
  • Prioritize effectively in a fast-paced and occasionally ambiguous environment

Why we're excited about you:

  • You’re ambitious, solutions driven, push hard to achieve your goals, and are motivated by autonomy
  • Highly entrepreneurial and love building initiatives from scratch
  • Professional experience in a B2B marketing role
  • Experience owning lead generation channels
  • Experience with lead nurturing/ CRM programs
  • Highly collaborative with experience working directly with sales teams
  • Experience with salesforce.com a plus
  • Clear verbal and written communication skills

Why you're excited about us:

  • Impact: You will be the first marketing member focusing on our enterprise business and will be instrumental in helping that team succeed.
  • Growth: Our nascent enterprise business represents an enormous business opportunity of which we’ve only just scratched the surface.
  • Our mission: We are building a learning ecosystem for the new economy and changing millions of lives for the better.
  • Our team: We have a passionate, smart team that is a lot of fun to work with.
  • Your life: We take pride in our flexibility. Working remotely is part of how we need to work these days. You’re a professional, and we trust you to do what you need to do.

About Skillshare
Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are a series-D company backed by OMERS, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC (#BI-Remote), Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.

See More
https://jobs.lever.co/skillshare/6ba33488-c61e-4dec-b1ef-b139ef212007/apply?lever-origin=applied&lever-source%5B%5D=BuiltInNYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save job
Skillshare
B2B Marketing Manager
Email
Save job
Apply to Job

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • WebpackLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • YiiFrameworks
    • MySQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
Jonathan Chiu
Software Engineer
FIND YOUR NICHE
Get support while you navigate your career
Chiu came to Skillshare immediately after graduating and, while he wanted to work as an engineer, he needed to figure out in what capacity. After dabbling across the company’s tech stack, he found his calling: front-end development. Two years later, he’s taken advantage of bi-weekly vanguards, weekly engineering discussions and even a tech conference in Korea, all in an effort to hone his skills.
Everyone is super supportive and invested in each other’s success — it’s definitely been one of the biggest aspects of my growth at Skillshare.
Liana Douillet Guzmán
CMO
SHARED KNOWLEDGE
Learn from leaders, who learn from you
To Guzmán, leadership is as much about leading as it is about learning. As a leader, she’s intentional about building connections with her team to help their talents shine. As her team scales Skillshare’s marketing efforts, she’s looking to bring one of the company’s core beliefs — creativity is a journey and it’s never a straight path — to the masses.
There is nothing more powerful than a growth mindset and the best way to encourage that on your team is by modeling it.
Kaya Ten-Pow
Senior Strategy & Operations Manager
FINDING FULFILLMENT
It’s a wonderful, well-balanced life
At a previous job, Ten-Pow’s work-life balance skewed a little more toward work. When she joined Skillshare, she worked with her manager to make sure she could balance all of her outside commitments — including a remote month spent abroad in Mexico City — while still exceeding at her role. Now, she’s enjoying her work and taking dancing and data science classes outside of work to boot.
A good sign of a healthy work-life balance is when someone asks about yourself and you respond with more than what you do for work.
Previous
Next

What are Skillshare Perks + Benefits

Skillshare Benefits Overview

At Skillshare, we strive to create an inclusive culture in which each person is compensated fairly, has robust learning and development opportunities, and feels supported in bringing their whole self to work. We also believe that doing your best work means living a full life – that means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

Our perks include:

- Health, Dental and Vision coverage
- 401(k)
- Unlimited vacation (with a required minimum!)
- 14 weeks parental leave (gender neutral)
- Paid sabbaticals for tenured employees
- Learning and conference stipends
- $750 stipend for setting yourself up for success at home (think: desk, headphones, plants, ergonomic chair)
- Monthly reimbursement of up to $75 for high-speed internet services
- Stipend for mental health/well-being tools (Headspace, Talkspace, Peloton, etc.)
- Monthly coffee/tea reimbursement of up to $25
- Ongoing manager training with LifeLabs
- Inclusion workshops with Paradigm

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
In addition to our social committee, we have dedicated Diversity & Affinity groups in which team members decide to come together around a shared identity or background.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both short- and long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Read more about how we think about equity compensation here: https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Skillshare offers 14 paid weeks of paid parental leave to both birth-giving and non-birth-giving parent/s.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Skillshare creates professional development opportunities by offering an annual budget to attend external conferences, in addition to ongoing internal learning programming.
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

In addition to the above, we also offer a number of perks around flexibility – including the option between a 1-month bonus or sabbatical at your 3-year mark, and the ability to work remotely for up to a month from anywhere in the world when you've been on the team for one year.

View full list of perks + benefits

An Insider's view of Skillshare

What are some social events your company does?

Moving fully remote has meant changing our approach to team-bonding. We are keeping the energy up with happy hours, trading Zoom backgrounds, and, recently, our affinity group for women of color hosted company-wide trivia that kicked off with a Rihanna dance break.

Chantel

Senior Creative Producer

How do you collaborate with other teams in the company?

Cross-team collaboration is frequent and organic at Skillshare; we foster a uniquely friendly atmosphere of openness and shared purpose. Through cross-team threads, project-based meetings, comments on RFC's, pull request reviews, Q&A sessions, and, of course, simple conversations, collaboration commonly happens across a table or across time zones.

Justin

Director of Engineering

What are some things you learned at the company?

I was immediately impressed and encouraged by the creative problem solving at Skillshare. Data plays a huge part in learning about our members, determining the most popular classes, and fostering creative community. I was a student within the community long before helping build it. My favorite experience so far has been learning watercolor basics.

Zhen

Director of Business Intelligence

How do you make yourself accessible to the rest of the team?

As a management team, we strongly believe in making ourselves accessible. This includes: 1:1s with direct reports, skip-level meetings, team-wide meetings, coffees with people across departments, and attending team events. More broadly, we apply the same foundational rule we all learned in kindergarten: treat people the way you want to be treated.

Sabrina

COO

What kinds of technical challenges do you and your team face?

We're in an exciting position - we have a product that we believe in and a community that believes in us. The question we face is: how can we build a platform which works for the Skillshare of today, but will scale to the needs of the Skillshare of the future? It’s not enough to keep up with growth; we must build for where our growth will take us.

Samantha

Director of Engineering
Photo Gallery

Skillshare Careers In NYC
11

All Jobs
All Jobs
Design + UX
Dev + Engineer
Legal
Marketing
Operations
Product
Sales
Content
Tap to close

Content Program Manager

Skillshare
Remote
4 days ago
save job
+42
As Skillshare’s Content Program Manager, you’ll work closely with our Community and Curation Lead and Community Team to develop and manage our workshop programming. You’ll determine how we collect and use performance data and innovate within our platform-wide content strategy to deliver workshops that inspire and delight members. You’ll also oversee workshop operations, coordinating teacher involvement, collaborating cross-functionally on special projects and programming, and overseeing our Community Manager. We’ll look to your creative and operational leadership to ensure our Workshop Program is comprehensive, innovative, and set up to scale. The ideal candidate for this role has programming and operations experience, loves content development and ideation, has exceptional writing and communication skills, and enjoys mentoring others. Some curation or content moderation experience would also be helpful. 

Head of Platform Operations

Skillshare
Remote
6 days ago
save job
+42
As Skillshare’s Head of Platform Operations, you’ll oversee our talented support, trust & safety, and moderation teams who provide an inclusive, safe, and transparent platform experience for our vibrant global user base. You’ll report directly to the COO and represent operations across the company – anticipating our growing platform needs and leading the strategy to meet them, and evangelizing the impact of operations from a broader business

Head of User Research

Skillshare
Remote
1 week ago
save job
+42
Reporting directly to the VP of Product Design, you’ll work closely with executive stakeholders, product, engineering, data and marketing partners to deliver meaningful insights and opportunities that will influence product strategy. You’ll be the expert in uncovering behaviors, motivations and unmet needs so as to identify solutions that drive acquisition, engagement and retention throughout our products and services. 

General Counsel

Skillshare
Remote
1 week ago
save job
+42
Skillshare is looking for a General Counsel that can build our legal function from the ground up. We are an online learning community for creative skills, and our $71 million Series D fundraise last year is fueling our growth into a globally-recognized consumer brand. We will need your experience in public and private companies, international exposure, and strong business acumen to help us reach the next phase of growth and maturity. What you'll

Senior Software Engineer, iOS

Skillshare
Remote
2 weeks ago
save job
+42
As a Senior Engineer, you’ll join our Discovery team to help shape the future of learning. Our mobile apps play a key role in our mission to bring learning to everyone–on-the-go, offline, in your pocket, and even on your TV. You'll be responsible for building core, simple yet elegant features that are used by our iOS apps from users around the world, improving performance, and for architecting solutions that underpin the product at scale. As a

Director of Product, Consumer Experience

Skillshare
Remote
2 weeks ago
save job
+42
As Senior Product Manager for Discovery, you will assure that Skillshare users find the best learning content that our subscription service has to offer. This role will bring the vision for Skillshare’s content discovery experience to life. You will work with the product teams that develop a holistically designed discovery experience that works on all platforms, connecting key touch points on the web and on our mobile apps. You will research, define, and architect key user journeys, from email and push/in-app campaigns to core products, alongside Search, Personalization, Learning, Growth, and Mobile teams. You will also own the user experience of, and the development team that builds, our Member Home page and Browse products. At heart, you will be our key influencer, inspiring our teams to deliver a robust and engaging learning content experience within each Skillshare product line.

Senior Account Executive, Skillshare for Teams

Skillshare
Remote
2 weeks ago
save job
+42
Skillshare is looking for a Senior Account Executive to join our enterprise team. Our enterprise team, or “Skillshare for Teams” (SFT), provides immersive learning for the world’s most innovative companies. We believe that a culture of creativity fosters the best in all employees. We are looking for a self-starter with a strong track record working with Enterprise clients. This role also includes the opportunity to manage other sales reps. The

Senior Director, Growth Marketing

Skillshare
Remote
2 weeks ago
save job
+42
As the Senior Director of Growth Marketing at Skillshare, you’ll lead efforts to grow, engage, and retain our vibrant global user base. We’re growing rapidly and excited to welcome a creative, analytical marketing leader to drive our paid marketing into the next phase of scale. Reporting to the VP of Growth and overseeing a growing team, your work will have a direct impact on the success of our business and company trajectory.

Lead Fullstack Engineer

Skillshare
Remote
3 weeks ago
save job
+42
As a Senior Fullstack Engineer on Skillshare for Teams (SFT) you will help provide immersive learning to the world’s most innovative companies. In this role you will build out Skillshare’s Enterprise product which provides a business solution that will maximize the creativity, engagement, and development of workforces around the world.

Director of International Programming

Skillshare
Remote
3 weeks ago
save job
+42
As the Director of International Programming on the Content team at Skillshare, you will develop and oversee the implementation of our global content strategy, comprising localized plans for key markets outside of North America. You’ll work with your team of localized talent partnerships and production specialists in each key market to bring these classes, narratives, and sessions to life, alongside the Film & Editing team.

Senior Backend Engineer, Memberships

Skillshare
Remote
3 weeks ago
save job
+42
Collaborate on the design and development of elegant, scalable GraphQL APIs that provide members access to our web and mobile clients. Build robust integrations with third-party payment and subscription platforms. Instrument our backend services for performance monitoring and error reporting. Architect simple solutions to complex challenges. Ship code to production daily to support our fast-growing product. Participate in agile software development including daily stand-ups, bi-weekly sprint planning, and sprint retrospectives for the team.