B2B Product Marketing Sr. Manager

| Remote
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Our mission is to give renters everywhere greater financial freedom to plan and enjoy their lives.

Our first product eliminates cash security deposits and puts more money back in renters’ pockets. With over $45 billion tied up in security deposits for 110 million renters in the United States alone, it’s time for security deposits to officially become a thing of the past. Tying up money at one of life’s biggest and most expensive moments just isn’t fair.

So we threw out the antiquated “way of doing things” and built a technology-driven insurance product to help bring renting into the 21st century. With Rhino, millions of renters across the country now have the opportunity to save with our award-winning deposit insurance. We’ve already saved hundreds of millions of dollars for renters and are trusted in over 1 million homes nationwide, and most importantly, we’re just getting started...

The B2B Product Marketing Senior Manager has a strong product marketing skill set and experience working with product teams, but also has ample experience launching integrated marketing campaigns and working closely with creative and channel marketers. The ideal candidate has an analytical nature, passion for understanding user behavior, and knows how to create compelling narratives.  

In this role you will:
  • Support and drive product marketing strategy, initiatives and communications efforts, and build content intended for targeted audiences
  • Conduct and synthesize user research, competitive research, and industry and market trends
  • Understand customer needs, product roadmap, market trends, and competitive forces in order to inform product messaging that differentiates Rhino 
  • Develop product positioning and messaging that differentiates our products in the market
  • Define go-to-market strategies for new product launches and streamline the announcement process
  • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a product line level
  • Develop the strategy and execution of sales enablement resources and content such as presentations, FAQs, and collateral Maintaining a consistent customer messaging experience 
  • Collaborate with marketing peers and resources to produce relevant content for target audiences such as web-pages, articles, press releases, customer testimonials, campaigns  
  • Work cross-functionally (design, product, partner success, renter support) to implement strategies 
  • Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience 
  • Partner with the Product team to help prioritize product development based on customer and market research
We’re ideally seeking:
  • Excellent communication and writing skills  
  • 4-6 years proven experience as a Content Manager, Product Marketing Manager, Brand Manager or similar role 
  • Analytical mind and strong quantitative skills 
  • Experience conducting market, competitor, and customer research to gather insights and assess market opportunities
  • Experience working and sourcing freelancers to support projects and initiatives when needed
Benefits:
  • Competitive compensation and 401k 
  • Unlimited PTO to give our employees a little extra R&R when they need it  
  • Stock option plan to give our employees a direct stake in Rhino’s success
  • Comprehensive health coverage (medical, dental, vision)
  • Remote Work Program to allow for flexibility between home and the office
  • Generous Parental Leave to create a family-friendly culture
  • Wellness Perks (Gym, Classpass, & Citibike Memberships)
  • Commuter Benefits through a Flexible Spending Account
  • Fintech Equality Coalition Founding member
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ElixirLanguages
    • RustLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • FlowLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • FullstoryAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • Pivotal TrackerManagement
    • TrelloManagement
    • IntercomCRM
    • SalesforceCRM
    • SendGridEmail
    • DripEmail

Location

Union Square, New York, NY 10005

An Insider's view of Rhino

What’s the vibe like in the office?

I feel connected to my team members in work and leisure - we get right into work but we also like to joke around. Infectious laughter often fills the gaps throughout the day or during lunch when we eat together. There’s even a chance, especially on Fridays, that the late crew will grab a drink and unwind while finishing up for the day.

Yemi

Software Engineer

What projects are you most excited about?

I spend time meeting with Mayors, City Council members, state legislators, and advocacy groups to share how Rhino can bring change to communities and impact the lives of renters immediately. These partnerships are essential in advancing our goal of getting the option to use Rhino in front of every renter.

Jordan

Public Policy Director

What does career growth look like on your team?

My career has grown exponentially since starting a year ago. I’m challenged to lead so much of customer success - it would’ve taken years to acquire this much experience somewhere else. I’m growing my career in tandem with a thriving company, and I feel like my best self everyday.

Jenna

Customer Success Manager

What unique initiatives do you have that encourage innovation?

Twice a month we used to host dinner at our HQ for the whole team. It’s been a tradition since the early days, as a time for everyone to learn about different work streams and unwind, helping to strengthen relationships. Thankfully, we’ve been able to keep that tradition alive and found opportunities to break bread together as a family over Zoom.

Paraag

CEO & Co-Founder

What makes someone successful on your team?

Industry and technical experience will always be important factors but my teammates' curiosity and drive make all the difference. We have a great culture of asking questions and collaborating on projects; our work is rarely a solo act. If this excites you, you'll be in great company at Rhino.

Matty

Growth Marketing Manager

What are Rhino Perks + Benefits

Rhino Benefits Overview

At Rhino we provide our employees with Medical, Dental, and Vision Benefits. Our health benefit programs include Primary Healthcare, Health Savings Account, Health Advocacy, and Virtual Health. In addition we provide Retirement Planning, Commuter Benefits, Voluntary Short-term/long-term Disability Insurance, and Supplemental Life Insurance.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Our dental plan covers 80% of expenses.
Vision Benefits
The vision benefits plan covers 100% of annual eye exams and $150 for glasses and contact lenses
Health Insurance Benefits
Rhino's health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Offered to everyone at Rhino, this insurance policy gives you extra peace of mind, including automatic deductions for easy admin.
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Easily plan for your retirement by making 401(k) contributions directly from your paycheck and have them reflected in your W-2 for easy admin during tax season.
Company Equity
Rhino offers Incentive Stock Options for employees to purchase company shares at a discounted price.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide generous parental leave.
Flexible Work Schedule
Rhino provides employees with a flexible work schedule that includes flexible start and end times as well as the ability to work remotely.
Remote Work Program
Our remote work program includes work from home, full-time remote for specific positions, and work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Rhino offers pre-tax commuter benefits for all employees which include parking and MTA Subway benefits.
Company Outings
Rhino hosts company outings monthly.
Some Meals Provided
We provide free lunch 8x a month.
Happy Hours
Happy hours are hosted on occasion.
Pet Friendly
Fitness Subsidies
We provide a gym membership subsidy to all employees
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Rhino hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
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