*Beauty Lifestyle Startup Marketing Director in NYC

| Greater NYC Area | Hybrid
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Spotlyte, recently launched and is ready to scale a new venture within a leading skin care and aesthetics company that will transform the medical aesthetics market and beauty space. With funding in place, this venture is well positioned to disrupt the multi-billion dollar US medical aesthetics market, infusing cutting edge technology and killer content into an industry primed for innovation. We are looking for an exceptional Marketing Director who can help drive the messaging, positioning and presentation of our venture to consumers and health care providers.

Responsibilities:

  • Drive go to market development of messaging and positioning for consumers and providers
  • Work closely & collaboratively with business development team and venture leadership to understand target needs and motivations
  • Draft initial copy and messaging of key marketing assets – e.g. 1-pagers, pitch decks, landing pages
  • Manage data collection & cross-functional coordination to gather required information to bring products to life
  • Collaborate independently with creative team to develop consistent brand & tone
  • Collaborate with venture leadership to develop broader engagement strategy for health care practitioners and consumers
  • Work closely with PR team to ensure strong messaging and support for public relations efforts
  • Oversee growth marketing strategy and tactics focused on acquiring consumers and optimizing conversion throughout the consideration funnel
  • Lead digital marketing strategies and tactics, identifying innovative opportunities that will assist in meeting key business KPIs

Requirements:

  • 5-7 years’ experience marketing digital consumer products with a strong understanding of reaching, acquiring, and retaining customers.
  • Exceptional analytical skills and deep experience with A/B testing and optimization.
  • Excellent communication skills.
  • Experience managing multiple stakeholders.
  • Demonstrated understanding of needs of key stakeholder segments (i.e. healthcare providers, consumers, and patients)
  • Proactive, strategic, implementation-focused, and ready to roll up your sleeves and make an impact right away.
  • Strong writing skills and ability to translate customer needs into meaningful value propositions & core messaging
  • Presentation development skills and an eye for design
  • Organizational skills, attention to detail, ability to stay calm in a sometimes-hectic environment and creative problem-solving skills are required
  • Self-starter with an ability to work independently on projects from start to finish, while also being an excellent collaborator
  • Expertise in core business tools (Microsoft suite including PPT and Excel, project management tools, and analytics platforms)

BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, product experts and investors. We invent, build and launch startups with the world’s most influential companies. The business ventures we create build strategic advantages for the most important global companies enabling them to own the next horizon of innovation. To learn more, visit us at BCGDV.com. Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

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Our New York Center is located in the heartbeat of the U.S. business world and a major international travel hub, benefiting from the true melting pot of communities, cultures, and nationalities that visit, live, and thrive here.

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