Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. We are looking for a Brand Communications Director to lead the development of breakthrough brand campaigns and multi channel communications strategies that will drive awareness, conversion, and brand love. If you embrace a challenger brand mindset, come join our team and help write the next chapter of Away’s brand story.

Part creative strategist, part communication planner, the ideal candidate is an out of box thinker and master storyteller who loves to uncover human stories and cultural insights to create powerful and compelling campaign platforms

As a key member of the broader Brand Marketing team, the Brand Communication director will work closely with the Brand Management and Creative teams to write inspirational creative briefs and communication plans that guide the work into the world. 

This individual reports to the VP Brand Marketing. The position will be 100% remote through January 2022, and a flexible return to work/work from pre-approved locations program is currently being developed.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We're creating an environment where everyone can thrive. Our customers are global and diverse, so we're building a team that is too. Through initiatives like our employee resource groups, Anti-racism training and bias prevention initiatives, we're building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What You'll Do: 

• Create long term communication strategies that will meaningfully grow brand awareness and consideration for Away globally

• Lead development of brand campaign platforms  that will continue to position Away as a global travel brand

• Craft insightful creative briefs that lead to magnetic and polarizing creative work

• Help define our brand voice and pov as we express our brand belief and purpose into communications and messaging

• Drive creative strategy and creative briefing for quarterly plans ;  partner with creative teams on concept development, storytelling and development of quarterly communication plans

• Create communication frameworks that optimize delivery of all of Away’s content and communications from product launches to editorial storytelling across channels with a focus on digital first

• Explore and innovate with new storytelling ideas, levering Away’s spirit of disruption to deliver excitement, buzz and cultural energy

Who you are:

• You have a minimum of 8-10 years of experience in planning/strategy role at agency and/or in brand communications at a lifestyle brand

• You have exceptional storytelling and communication skills that bring passion, energy and inspiration to the forefront.

• You are a master at integrating digital communications and driving innovation in the digital space

• You enjoy connecting the dots and partnering cross functionally. You master brand strategy, creative development and multi-channel execution and have executed these at scale to drive business results and brand equity.

• You have experience leading briefings and management of creative partners (in-house or agency).

• You are customer-obsessed—you understand our customer and how to speak to them at every point of the marketing funnel.

• You are culturally-aware and naturally curious—you know what other brands are doing and always thinking “how can we do this better?”

• You thrive in a fast-paced environment.

• You are incredibly organized and able to juggle a variety of initiatives.

• You love to travel (but that's a given).

• You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies using Bindle, a secure platform that verifies vaccination status without sharing private health information, within 30 days of hire

You’ll love working at Away because:

• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And once you’re here for three years, you’ll earn a sabbatical and a bonus to take a well-deserved trip.
• We’re not just employees. We’re people. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a kitchen stocked with organic snacks and coffee.
• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, and more, we’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

About Away:

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.