Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. We are seeking an experienced Brand Communications Manager, Digital to lead the development of digital brand campaigns that drive awareness, conversion, and brand love. If you embrace a challenger brand mindset, come join our team and help write the next chapter of Away’s brand story.

Sitting in the Brand Marketing team and reporting to the Director, Brand Communications, the Brand Communications Manager, Digital will translate our brand strategy into digital communication plans that drive our always on storytelling approach on Away’s digital channels. This individual is a digital storyteller who will drive the creation of work that cuts through and engages, leveraging traveler insights, innovative products and digital tools to inspire consumers.

The role will be critical in leading our integrated digital marketing efforts by partnering cross functionally with Ecomm, Growth Marketing, Social Media and Digital Creative teams on maximizing impact of digital campaigns. Strong storytelling expertise, deep knowledge of digital technologies and social media spaces are essential.  

The position will be 100% remote through January, and a flexible return to work/work from pre-approved locations program is currently being developed.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We're creating an environment where everyone can thrive. Our customers are global and diverse, so we're building a team that is too. Through initiatives like our employee resource groups, Anti-racism training and bias prevention initiatives, we're building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What You'll Do: 

• Develop digital communications plans for campaigns—right audience, right message, right channels.

• Partner with the Digital Creative team at every step of the process to coordinate the execution of engaging work that delivers against our marketing priorities.

• Create communication frameworks for integrated digital always on communications across web, paid and organic channels

• Align with channel leads on channel approaches, tactics, deliverables, rollout, and key performance indicators, ensuring all executions deliver against campaign objectives.

• Stay on top of marketing trends, digital innovations and news on culturally-relevant brands to help guide and shape future marketing support.

• Be a positive and engaged member of the brand marketing team

• Develop and share best practices for modern storytelling

• Partner with brand management and other stakeholders to develop and sharpen briefs and contribute to collaborative idea generation with cross-functional teams

Who you are:

• You have a minimum of 4-6 years of relevant working experience; digital communication planning, brand communications, and/or agency experience preferred.

• You have exceptional storytelling and communication skills that bring passion, energy and inspiration to the forefront.

• You enjoy connecting the dots and partnering cross functionally. You are very familiar with brand strategy, creative development and multi-channel execution and have executed these at scale to drive business results and brand equity.

• You have experience leading briefings and management of creative partners (in-house or agency).

• You are customer-obsessed—you understand our customer and how to speak to them at every point of the marketing funnel.

• You are culturally-aware and naturally curious—you know what other brands are doing and always thinking “how can we do this better?”

• You thrive in a fast-paced environment.

• You are incredibly organized and able to juggle a variety of initiatives.

• You love to travel (but that's a given).

• You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies using Bindle, a secure platform that verifies vaccination status without sharing private health information, within 30 days of hire 

You’ll love working at Away because:

• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And once you’re here for three years, you’ll earn a sabbatical and a bonus to take a well-deserved trip.
• We’re not just employees. We’re people. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a kitchen stocked with organic snacks and coffee.
• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, and more, we’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

About Away:

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.