About the team

The Harry’s Marketing team comprises an Innovation team (focused on men’s care categories beyond shave), an Insights team, an in-house Creative team, a PR, Social & Partnerships team and a Brand Marketing team (focused on our core shave business), this role would lead the latter. The Harry’s Marketing team also works closely with Shopper Marketing (which reports in to the retail sales team) and the acquisition and email marketing teams (which report in to the direct-to-consumer team that drives sales for H’.com).

About the role

This role is focused on developing the growth strategy for the Harry’s brand, and then building and executing plans, including communication, that are informed by said strategy. Plans should address opportunities for growth over the next 1 to 3yrs, the BD is to develop ideas across all marketing touch points, broadening Harry’s appeal from a shaving brand to a true men’s care brand and enabling us to meet our aggressive growth agenda. The ideal candidate possesses a deep passion for the consumer, high levels of creativity, and strong strategic thinking. Strong project management skills and cross-functional collaboration are critical. The job requires both diplomacy, collaboration and communication skills in liaising with other teams and creative leadership in working with our creative partners.

Key Accountabilities Include:

 Market Analysis

• Maintain a consistent and robust understanding of the brands & businesses that are vying for our target consumers’ mindshare and wallet—in the shaving aisle, men’s care category, and out in the world at large

 Growth Strategy & Planning

• Understand the external environment (competitive and market) and identify new sources of opportunity
• Work with the H’.com team and the retail shopper marketing team to understand the channel needs, their key milestones and what it will take for all marketing projects to be ROI+ for our sales channel partners.
• Balance facts with intuition to distill complex opportunities into compelling business cases
• Leverage financial rigor to prioritize and allocate resources effectively
• Persuade and inspire others (creative team, internal cross functional partners) to create belief

 Brand Advocacy

• Represent what’s best for the brand across conversations with competing needs (be it within marketing, or across functional groups internally)

 Project Management

• As H’ scales it is critical to have marketing leadership that is managing that full purview, ensuring consistency and maximizing cross channel opportunities. A leader who can drive cross functional projects and ensure we keep our efforts consumer centric in the face of different commercial priorities.

 Communication

• Develop resonant, relevant and meaningful briefs that can excite and energize the creative team.
• Lead a connection agency to ensure optimal impact is achieved in market.
• Nurture a high quality relationship with in-house creative to provide them with guidance, partnership and inspiration.

 This should describe you:

• Deeply customer centric
• You are able to see beyond the obvious and push for brilliant creative ideas
• You are adept at translating ideas into concrete activities that deliver results
• You have a natural passion for building and love getting your hands dirty, you’re a doer
• Excellent communication skills both in writing and verbally
• A natural coach and mentor - someone people are excited to work for
• You are a learner - always seeking to improve yourself and your team
• Sense of humor, we take our work seriously not ourselves

Harry’s started out of respect for quality craftsmanship, simple design, modern convenience and for guys who know they shouldn’t have to overpay for a great shave. Since launching in early 2013, we have been blown away by the customer response to our brand. As we grow our opportunities to engage potential consumers increases, but with those opportunities comes increased complexity and a heightened need to be thoughtful as we extend. Ensuring we continue to push our thinking, strive for innovation, all while protecting the charm of our brand that has so successfully resonated to date.

 Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.