Codecademy
New York, NY
Remote

Brand & Integrated Marketing Manager

| Greater NYC Area | Remote
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We are NYC based but remote friendly! (US based candidates only)

Hello, World! Codecademy is on a mission to build inspiring careers in technology through engaging, accessible, and interactive online coding education.

Our learners have gone on to start new jobs, launch new companies, and lead new lives thanks to their work with Codecademy, and our platform has transformed the way businesses develop and retain their teams.

Since 2011, our team has grown to over 200 employees serving 50+ million learners from 190+ countries. We’ve raised over $82M in venture capital funding from top investors including Prosus, Owl Ventures, Union Square Ventures, Y Combinator, and more--which gives us the capital to get stuff done in an impactful way.

Join us to help build a business that empowers tens of millions of people to lead better lives!

Codecademy is looking for a Brand and Integrated Marketing Manager to join (and be the first dedicated hire for) a new integrated marketing team. This team and role is responsible for leading cohesive, coordinated, and effective cross-channel campaigns that drive our business and brand forward. We are looking for a strategic, data-driven, and collaborative individual who has experience developing go-to-market strategies for integrated and/or brand campaigns. This role will serve as the connective tissue across numerous groups both within and outside of the broader marketing team, and should be comfortable and confident leading initiatives from start to finish and exerting influence and running point at all phases. 

WHAT YOU’LL DO:
  • Be a quarterback - you will build and run the process, leading the integrated marketing planning process and working extensively with cross functional teams (including creative and channel leads) to produce cohesive, strategic marketing plans for campaigns oriented around key moments such as tentpoles, holidays, and other company priorities. 
  • Craft strategy and narrative - you will own the GTM strategy for all campaigns, including identifying the target audience(s) and key channels for promotion based on strategic insights and requirements/considerations from across the business. You should heavily influence the creative vision/direction and messaging strategy.
  • Develop detailed project briefs which clearly communicate the strategy and all necessary info about a given initiative to the creative and channel teams such that they can execute as best possible.
  • Support our evolving brand strategy by developing campaigns that ladder up to and align with our brand promise and that create a consistent brand experience across all of our touchpoints.
  • Understand and identify dependencies and critical items and anticipate potential issues.
  • You will spearhead the creation of a strategic annual marketing plan, working with marketing operations and other cross-functional teams to ensure all teams stay aligned, coordinated, and on track from start to finish.
  • Work directly with project managers throughout the development of campaigns to ensure alignment from start to finish and on-time execution
  • Serve as the connective tissue between stakeholders across brand, creative, channel leads, product marketing, analytics, business operations, and others.
  • Define clear goals and objectives for campaigns
  • Partner with Business Operations and Analytics to size opportunities and prioritize decisions that will deliver material impact to the business
  • Build strong relationships with teams across the organization to help push campaigns forward
  • Champion integrated marketing throughout the entire organization to build strong foundations for future projects
WHAT YOU’LL NEED:
  • 5+ years in integrated marketing / brand marketing/ product marketing / strategic planning / marketing strategy or other similar roles that require the hands-on creation, delivery, and leading of strategic marketing campaigns. Digital agency or consumer-facing tech experience (especially digital subscription products) is ideal but not a prerequisite.
  • Have experience working across all digital marketing capabilities, with a strong working knowledge and understanding of brand, creative, channel, and operations
  • Strong analytical rigor with ability to interpret large datasets, analyses, and customer research and derive insights that can be leveraged to inform campaign strategy
  • Track record of successfully managing cross-functional initiatives and projects, with the ability to lead and influence a broad range of stakeholders. 
  • Self-starter attitude and ability to build a strong rapport and trust with resources across multiple functional areas.
  • Ability to deliver insightful, strategic campaign briefs and holistic go-to-market strategies
  • An action- and impact-oriented mindset
  • Strong written & oral communication and presentation skills which enable you to be persuasive and influential.
  • A high degree of comfort moving fast, staying flexible, and creating clarity out of ambiguity
  • A collaborative approach
  • To excel in a fast-paced environment and is comfortable managing multiple work streams simultaneously; strong organizational and time management skills with ability to prioritize, multi-task, and meet deadlines in a fast-paced environment.
  • Familiarity with Brand and Paid social principles and activities
  • To be energetic, a self-starter, and a team player
  • Outstanding verbal and written communication skills
WHAT WILL MAKE YOU STAND OUT:
  • Experience driving a digital subscription product
  • B2C and B2B experience
  • Ability to be hands-on with data and data-related tools 
  • Prior experience at a growth stage Internet/software company
  • Prior experience in ed-tech
#LI-Remote

Equal Employment Opportunity

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.

#LI-Remote
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Where we are

SoHo

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DynamoDBDatabases
    • FigmaDesign
    • MiroDesign
    • JIRAManagement
    • HubSpotCRM
    • IterableEmail
    • Braze Lead Gen
    • LinkedinLead Gen
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What are Codecademy Perks + Benefits

Codecademy Benefits Overview

In addition to base pay, paid holidays, equity packages, and generous health benefits:

We offer a $50 monthly stipend for use towards gym memberships, fitness classes, meditation, massages.
We offer a subsidy on Citi Bike memberships--don't just work in the city, see the city! Pre-tax commuter benefits.
We offer $1,000 a year towards education and growth to be used towards conferences, certifications, or any other opportunities to learn!
Catered lunch (Monday through Thursday in office) and a fully-stocked kitchen
$200 per quarter for you to invest in the things that will help make your space work for you when remote.
Up to $75/month internet stipend when remote.
GrubHub Corporate Membership with a $25 lunch stipend every Friday.
401k account through Human Interest
OneMedical account for primary care
Codecademy Pro account
Unlimited vacation policy: We encourage (and sometimes demand!) that employees take vacation time to rest and reboot.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

An Insider's view of Codecademy

What’s the vibe like in the office?

Our office (emphasis in our) makes everyone feel welcomed from the moment they step in. We have great desks with sitting/standing accommodations, plants and other decor, lots of conference space and also my favorite: a large kitchen space to engage with teammates and collaborate. It is a laid back space that allows for serious work, but also fun.

Fede

Community Coordinator

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