Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Brand Manager (m/w/d)

Sorry, this job was removed at 7:06 a.m. (EST) on Friday, March 26, 2021
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THE ROLE

Peloton is looking for a passionate and talented Brand Manager to join the DE Marketing team to drive the strategy and execution of marketing initiatives and partnerships that help shape and define the Peloton brand. This person will be in charge of our instructor, content and music marketing, whilst also supporting our retail and commercial channels with marketing collateral. Plus will also lead on select strategic brand projects like the partnership with the DFB Akademie and help tell the Peloton story driving growth, brand affinity and advocacy. 

This role will report to the Head of Marketing Brand, Germany and will work hand-in-hand with cross-functional teams (including Insights, Creative, Media, PR, Product Marketing, Retail, Commercial, Content, Music and Global Marketing) to deliver best-in-class campaigns across a broad channel mix. The ideal candidate will have a passion for fitness and expertise managing partnerships and marketing campaigns for leading brands.

Core Responsibilities:

  • Develop and execute integrated marketing plans that drive growth, brand affinity and advocacy for prospects and/or Members, including but not limited to DE instructor marketing, studio, content, music and apparel launches, cultural and seasonal moments.
  • End-to-end management of campaigns and programs from conception to creative briefs, planning, execution and reporting. 
  • Collaborate with the Creative team and agency partners  (briefing, coordination of creative reviews, providing strategic feedback, production), ensuring critical projects happen on time and on budget.
  • Work with the global consumer insights team to get a deeper understanding of our consumer and develop insight-driven marketing as a result.
  • Collaborate with the Global marketing team on localization and execution of global partnerships and campaigns locally.
  • Work closely together with the Retail team to develop and drive retail marketing strategy and execution.
  • Partner with the Commercial team to ensure cohesive and consistent messaging across our commercial partnerships.
  • Identify local cultural and seasonal moments and maintain the local cultural calendar.
  • Develop marketing plans for DE based brand campaigns, working in close partnership with cross-functional teams to ensure channel reach. 
  • Identify and manage strategic marketing partnerships that elevate the brand and expand our audience. 
  • Sports and Fitness interested with an existing influencer network 
  • Professional language skills in German and English

Qualifications:

  • 4+ years of experience in brand or marketing in a direct-to-consumer environment, managing omni-channel campaigns at scale. Experience with creative development and production preferred.
  • Experience translating rich consumer insights into actionable and compelling marketing tactics
  • Superb project management skills to manage multiple projects at once in a fast-paced ever-changing environment
  • An eye for detail with ability to see and understand big-picture across multiple projects.
  • Ability to be a fantastic team player, working collaboratively and cross-functionally in a fast-paced environment.
  • Excellent verbal and written communication skills and stakeholder management.

ABOUT PELOTON: 

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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