Freshly is a fast-growing, food-tech startup and the largest fresh-prepared-meal delivery service in the country. It’s our mission to make eating healthy easy (for all kinds of people with all kinds of different needs) by delivering fresh, nutritious, fully cooked meals directly to customers. We’re passionate about changing the food industry by pioneering a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general. If helping build a brand that will fundamentally transform an industry is exciting to you, read on!

We’re looking for a highly strategic, motivated and action-oriented marketer to join the team. This Brand Manager will be working in a fast paced, creative environment and will have an opportunity to leave a mark on a rapidly growing brand. His/Her primary responsibilities will include supporting the Director of Brand Marketing on brand strategy and brand awareness campaign strategy owning the execution of campaigns, managing creative development, execution, measurement and optimizations of all supporting activations (e.g., TV, Radio, OOH, Social, Display, Email).

Additionally, his/her job will be to help ensure communications across all channels, both online and offline for brand, and delivering across objectives (brand, performance, and retention) are consistent with the overall brand system and driving our core business goals. This is a highly collaborative role and the Brand Manager will work closely with all other Marketing functions (PR, Creative, Content, Creative, Insights, Performance and Retention) and cross-functionally across the organization with all teams (Meal/Product Development, Digital Product, Retail, Operations, Finance).

Responsibilities:

• Partner with Director of Brand Marketing to develop brand strategy and marketing plans/calendar.
• Develop and help oversee execution and measurement of breakthrough integrated marketing campaigns for new product launches and core product portfolio to increase brand awareness, drive new customer acquisition and support retention goals. 
• Lead media planning for all brand awareness campaigns.
• Project manage brand marketing campaigns end to end, continually pitching in to help execute.
• Serve as brand lead on packaging experience. 
• Identify actionable consumer insights, competitive analysis and category trends.
• Manage key agency and external vendor relationships.
• Manage marketing budget. 

About You:

• Bachelor’s degree and 5+ years experience in Brand Marketing. 
• Previous Media or DTC background preferred. 
• Previous experience in CPG/Food desired.
• Experience in omni-channel and/or integrated planning. A track record of using various inputs to develop insight-driven strategies and drive actionable next steps 
• The ability to identify brand and marketing strategies to support business needs and clear understanding of different marketing levers (brand, performance, retention) 
• Strong collaborator who demonstrates ability to work across multiple teams and personalities to drive towards a common goal.
• Results oriented manager with exceptional project management skills and strong sense of urgency, attention to detail and ability to meet deadlines.
• Able to develop and implement frameworks for strategic thinking to extract key learnings, identify implications and effectively build roadmap.
• Demonstrates a strong desire to flourish in fast-paced environment with an entrepreneurial spirit and has a passion for marketing, food, health & wellness! 

About Us

Freshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.

In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com.

Here’s some chatter about us:

WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu

Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly

Techcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly 

WSJ - Freshly Hires It's New CMO From Spotify - Mayur Gupta

We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!