Brand Manager at Eight Sleep

| Greater NYC Area
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Eight Sleep is the first sleep fitness company. At Eight Sleep we design products at the forefront of sleep innovation. Our mission is to fuel human potential through optimal sleep. We use innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for better. 
Backed by leading Silicon Valley investors including Founders Fund, Khosla Ventures and Y Combinator, we’ve raised 68 million to date. We were recognized as one of Fast Company’s Most Innovative Companies in Consumer Electronics in 2018.
Our temperature-regulated smart bed, the Pod is an absolute game changer, improving people's health and happiness by changing the way they sleep. It was named one of Time Magazine’s Best Inventions of 2019. We’re excited by the recognition and still have a long way to go toward achieving our mission. 
Eight Sleep is looking for an experienced Brand Manager to support 360 brand communications that build a connection with our members. You’ll oversee the end to end implementation of initiatives including brand marketing campaigns, product launches, and partnerships, to further expand the brand’s profile in a way that drives the business forward.
This is a crucial role in translating the company’s mission by activating the brand values through campaigns that can reach our desired audiences. You’ll report directly to the VP of Brand and Marketing, and work from our headquarters in Flatiron, NYC.

How you'll contribute:

  • Own the end-to-end coordination of brand marketing campaigns, applying best practices of Integrated Marketing Communications. Campaigns include brand advertising and brand partnerships 
  • Align stakeholder buy-in for all brand marketing briefs
  • Work cross-functionally to ensure all tactics align with the strategic objectives of the brief and our brand positioning 
  • Collaborate with the Creative Team to bring their concepts to life as part of brand campaigns
  • Liaise closely with the Communications team to build earned media amplification into campaigns
  • Liaise closely with the Growth team to build paid media amplification into campaigns
  • Anticipate the needs and dependencies of teams to build a strong collaborative relationship that ensures the success of every campaign
  • Stay up to date on marketing trends, cultural news, and relevant brands to shape our own initiatives 
  • Oversee the measurement and reporting of KPIs that track the results of our brand campaigns 
  • Oversee the measurement and reporting of KPIs that track the results of our brand campaigns, including owning our quarterly brand tracker
  • Ensure brand guidelines are followed by all teams across the company, and constantly pursue and recommend ways to elevate the implementation of such guidelines

What you'll need to succeed:

  • You have 4-6 years of relevant work experience on the brand or agency side
  • You have relevant experience with the creative process, from brand strategy to creative development and multi-channel execution 
  • You’ve managed agencies and/or in-house teams to build successful brand campaigns
  • You have a natural curiosity for what’s trending, and stay up to date on what other brands are doing
  • You have a passion for health and wellness, and high-performance sleep
  • Outstanding written and oral communication skills, with a deep understanding of how to successfully tell stories that connect with audiences
  • Entrepreneurial mindset looking to grow your career in a high-pace growth-oriented environment
  • You are customer-centric and an out-of-the-box thinker
  • You are data-driven and eager to measure the results of your initiatives
  • You have a creative mindset, you are execution-focused, and work with an owner mentality, willing to roll up your sleeves
  • You have strong organizational skills, and the ability to work and thrive in a fast-paced environment, learn rapidly and master new skills

Why you'll love Eight Sleep:

  • We’re a tight-knit, passionate team that’s working to improve people’s lives by improving the way they sleep
  • Leadership is committed to employees’ wellness and career development
  • You’ll get a better night sleep every night; all full-time employees receive the Pod
  • Flexible, generous PTO
  • 100% employer contribution for medical/dental/vision insurance
  • Discounted gym memberships, commuter benefits
  • Weekly team happy hours and lunches
  • Office snacks

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • PythonLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ASP.NETFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks


Our company is located in Nomad, surrounded by bars and restaurants, quick walk from a dozen trains.

An Insider's view of Eight Sleep

What's something quirky about your company?

Well we have actual beds in the office. Not nap pods, not lounge chairs, but actual bonafide beds. Getting pulled into "testing" in the middle of the work day really helps when the after-lunch slowdown hits. Even though it's a bit unusual to catch up with your CEO about the product while laying in bed, it can be surprisingly productive!


Product Manager

What's the biggest problem your team is solving?

On the software team, we've recently been working on a "solo sleeper" mode. This mode allows the dual-zone temperature control and biometric sensing to be used across the full length of the bed. "Solo sleeper" mode is our most-requested feature, so it's been exciting to work on a problem that will solve our biggest user need.


Software Engineer

What are some things you learned at the company?

Eight Sleep is my first startup experience. In the past I've worked in large companies where processes are regimented and systems are in order. I have learned not to take those things for granted while discovering the true meaning of rolling my sleeves up and getting my hands dirty. It’s enriching. It’s empowering.


Director of Accounting & Finance

How do your team's ideas influence the company's direction?

Every one of our team members uses our products and we encourage sharing feedback. We have a daily stand up that is open to the whole team. There we give a rating to features in beta, we share feature ideas, and we talk about issues being flagged by our members. We've had great ideas emerge from this meeting that are now part of our products.


Co-Founder, VP Marketing & Branding

What is your vision for the company?

We are using innovation and technology to make the world sleep fit. In ten years from now, most people will be sleeping in smart beds like the Pod, giving them a full night of recovery, ensuring they can be their best during their waking hours.


Co-Founder, CEO

What are Eight Sleep Perks + Benefits

Eight Sleep Benefits Overview

Why you'll love Eight Sleep:
-We’re a tight-knit, passionate team that’s working to improve people’s lives
-Leadership is committed to employees’ wellness and career development
-You’ll get a better night sleep every night; all full-time employees receive the Pod
-Flexible, generous PTO
-100% employer contribution for medical/dental/vision insurance
Discounted gym memberships, commuter benefits
Weekly team happy hours and lunches
Office snacks

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Fitness Subsidies
Professional Development Benefits
Cross functional training encouraged
Promote from within
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