TPT (formerly Teachers Pay Teachers)
We're a teacher-powered digital learning platform, dedicated to empowering our community of 7M+ educators.
New York, NY

Brand & Market Researcher (Contract)

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About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

Role Description: 

We are looking to hire our first Brand & Market Researcher to join our User Experience research team working directly with our Marketing and Brand teams to help us answer foundational questions about our educators. This is a ‘temp-to-hire’ opportunity to become a full-time employee at the end of the contract.

We’re looking for someone to help us measure and track brand sentiment, conduct research in support of our marketing initiatives, and inform brand strategy through research on brand identity and positioning

The ideal candidate is an expert in crafting and analyzing surveys, also has experience with qualitative research methods, and has demonstrated experience planning and leading research projects end to end in-house.    

Responsibilities:

  • Define brand and market research priorities in collaboration to proactively address key business decisions
  • Planning and leading brand and market research projects end-to-end, including NPS, brand tracking, benchmarking, and audience segmentation with your cross-functional partners..
  • Experience hiring and overseeing the work of market research agency partners
  • Working closely with Marketing and Business Stakeholders to ensure insights are converted to action
  • Integrating alternate data sources (primary and secondary research, campaign analytics, attribution metrics, etc.) to inform and support research
  • Contributing to the development of a data-driven understanding of our customers and potential customers
  • Communicating data and insights across the org in a way that unites and aligns the business around key areas and data-points to understand and react to

Requirements: 

  • Strong knowledge in quantitative and qualitative market research skills 
  • 3-5+ years of market research experience in industry
  • Bachelor's Degree in Market Research, Marketing, Psychology, Statistics, , Business, or similar
  • Ability to draft high quality survey questionnaires, implement sampling strategies, and analyze survey data
  • Excellent communication, both written and verbal
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What are TPT (formerly Teachers Pay Teachers) Perks + Benefits

TPT (formerly Teachers Pay Teachers) Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at TPT. A huge part of this is making TPT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for new parents to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like catered lunches in office 3x weekly.

As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year for teacher-visits, either virtually or going into local classrooms in the tri-state area to shadow teachers in action -- to remind ourselves of the importance behind our mission.

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
TPT works with LifeLabs to conduct interactive unconscious bias workshops throughout the year, which help build context and skills that support in making TPT an inclusive place to work for all.
Diversity employee resource groups
Employees are welcome to join our many Employee Resource Groups! These groups support an array of different cultures & communities, and often host virtual or in-person events outside of working hours.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
At TPT, we are proud to offer all full time employees access to a Headspace subscription and Eden Health, an online health concierge with access to one-to-one talk therapy.
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
TPT lead a Ukraine Donation Campaign, where the company met employees dollar for dollar in contributing to various organizations dedicated to providing support to Ukraine.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
TpT sponsors an Employee Resource Group that caters to working parents, which hosts monthly meetings and events throughout the year! Additionally, we host Bring Your Child To Work Day annually.
Vacation & Time Off Benefits
Generous PTO
Outside of wellness, personal days, and COVID-19 specific time off, TPT also offers 20 days of PTO per year, with 5 days available for roll-over.
Paid volunteer time
Each full-time employee is given 5 additional personal days each year, used for voting and volunteering.
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Teams across the company have regular sponsored off-sites to promote time together. Company-wide, we also have monthly Happy Hours, and 4 main events: Field Day, Camp TPT, Picnic and Holiday Party.
Free snacks and drinks
The office kitchen is always fully stocked with snacks, sweet treats, fruit, drinks, coffee and tea.
Some meals provided
TPT provides a GrubHub allowance for in-office lunch options on Mondays, Tuesdays, & Thursdays, for those working from our HQ.
Company-sponsored happy hours
TPT has monthly Happy Hours (both in-person and virtual). Activities can vary; recently we had a virtual happy hour hosted by JamEvents for a game of "Guess My Sketch," with sponsored bevvies.
Recreational clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness stipend
Home-office stipend for remote employees
TPT provides a one-time $400 WFH stipend to full-time employees (both remote and hybrid), to ensure all have what they need to work effectively from home.
Professional Development Benefits
Job training & conferences
Lunch and learns
TPT hosts Snack & Learns ~2x monthly, to promote employees coming together to discuss work and goal progress, company updates, and learn from each other 🧠
Promote from within
Mentorship program
TPT's mentorship program aims to build a more inclusive environment by building relationships between TpTers, providing career growth and development opportunities through formal mentorship.
Continuing education stipend
Continuing education available during work hours
Teams across TPT devote time each week to learning. Our Eng org blocks Friday afternoons for "Eng Learning Fridays," where engineers are given a free block of time to pursue learning opportunities.

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