Freshly is one of the fastest-growing food tech start-ups and the leading fresh-prepared-meal delivery service in the country. Founded in 2015, we are on a mission to make eating healthy easy by delivering fresh, nutritious, fully cooked meals directly to customers. We’re passionate about changing the food industry by pioneering a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general.

With over $100MM in funding raised to date, we’re now gearing up to expand nationally and looking for an exceptionally talented brand marketer to join our team and help us build a national brand that will help transform how consumers eat. This is a unique opportunity to get in on the ground floor of creating a new brand and shaping a new category.

WHAT YOU’LL DO

The Director of Brand Marketing will develop and own the brand marketing communication strategy, including positioning and messaging, brand campaigns, and brand activation. Your overall goal will be to drive awareness of and affinity for the Freshly brand, as well as clear recognition and articulation of Freshly’s value proposition. In short, you are responsible for building a strong and distinct brand in the minds and hearts of our consumers.

You will lead the development of the integrated marketing communication plan, including the communication objectives, the organizing concept that brings critical elements of the plan together, and the marketing channel mix. Additionally, you will lead the execution of the marketing calendar and specific marketing campaigns and tactics.

In doing so, you will partner with our internal creative and content department, performance marketing team, and external agencies to develop engaging storytelling and creative assets across the marketing mix, including paid, owned and earned media channels (e.g., TV, OOH, radio, social, events, PR, packaging, etc.).

As the lead of the brand planning process, you will help define target customer segments and develop strategies and determine marketing mix and messaging for each of these segments.

In addition, you will partner with our culinary, nutrition, and product teams to design, execute and analyze research to identify consumer insights that will drive our product funnel, including external food and ingredient trends.

You will also support the strategic thinking and planning regarding additional high potential new service or distribution models for Freshly. You will evaluate and negotiate business development and strategic “power partnerships” that fit our mission and overall philosophy to drive our brand awareness and penetration.

Candidates should have deep experience in both brand building and brand development, strong skills in developing marketing strategies and plans, a knack for effective storytelling, a love of consumer insights and a passion for food. Additionally, you should be a self-motivator and highly collaborative, with a strong ability to work across the organization and bring multi-departmental teams together to drive high visibility projects under tight deadlines.

Responsibilities:

• Lead development of brand marketing communication strategy and brand building plans, including the creation and execution of integrated marketing communication plan
• Lead strategic development of marketing content and assets.
• Lead day-to-day marketing operations to ensure that brand initiatives are on-target, on-budget and aligned with the brand identity and objectives
• Manage weekly marketing/content calendar
• Help define and prioritize target customer segments.
• Drive business development, including sourcing and securing marketing partnerships and event/sponsorship opportunities that build the Freshly brand
• Lead the management of agency and external vendor relationships
• Oversee the marketing budget/plan.
• Uncover key consumer insights, research and food/ingredient trend reporting.
• Support R&D innovation funnel.
• Lead new product/services marketing launch planning.

About You:

• BA required, MBA is a plus
• 10+ years of brand management, marketing or advertising experience, either in packaged goods or with a lifestyle brand
• Proven ability to develop effective and engaging advertising, storytelling and integrated marketing programs.
• Strong management and leadership experience, with the ability to lead a team and drive multiple cross-functional projects.
• 5+ years of direct people management experience
• Experience in e-commerce, DTC branded service model, and/or fast-paced start-up environment preferred
• Experience with creative development process and with media buying and traditional media campaign production and execution
• Food experience is a plus
• Highly analytical
• Creative, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)
• Highly collaborative, with excellent people skills to quickly communicate ideas.
• Strong negotiation and influence management skills, along with oral and written communication
• Positive, self-motivated, growth mindset with high EQ.

About FreshlyFreshly delivers chef-prepared, ready-to-eat healthy meals to customers’ doorsteps through a weekly subscription model. The menu is designed using whole, natural ingredients - every meal is packed with high-quality proteins, heart-healthy fats, and nutrient-dense carbohydrates. Freshly meals NEVER contain gluten, refined sugars, or artificial additives. Freshly’s team of chefs do all the cooking and meals arrive fresh (never frozen) and are ready to eat within 3 minutes. For more information, visit www.freshly.com. Here's some recent chatter about us:WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup FreshlyTechcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!