THE STORY

At Mack Weldon, we’re reinventing men's basics with premium fabrics, smart design, and simple shopping. We started with underwear and socks, pieces that could make our customers more comfortable every day. In seven years, we’ve greatly expanded our product offering, customer base, and team—and we’re just getting started.

We’re a fast-growing group of apparel veterans, digital marketers, creatives, engineers, and customer service experts working together in the name of comfort. And we’re looking for passionate, proactive, strategic, and creative problem-solvers to join us. If that sounds like you… keep reading.

THE ROLE

We’re looking for a Brand Marketing Director who’s eager to make an impact on our fast-growing brand. Our ideal candidate is a brand-first, highly adaptable marketer who can steward the brand across all key touch points. This role reports to the VP of Brand on our Brand team, presenting a unique opportunity to own and evolve the brand awareness initiatives of a digitally native, direct-to-consumer brand.

WHAT YOU’LL DO

• Brand Management: day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the VP of Brand. The Brand Marketing Director will collaborate with cross functional teams - from Performance Marketing and Merch to Creative Services to aggregate insights and develop 360-strategies to increase brand awareness (paid, owned, and earned).
• Partnerships & Collaborations: develop on-brand marketing partnerships & collaborations, both ongoing and project based, as well as vet inbound partnership, sponsorship, and collaboration opportunities.
• Influencer & Community Development: develop and rollout plans for building and fostering a community around the Mack Weldon brand to generate word-of-mouth buzz and grassroots awareness.
• Public Relations: lead agency relationships and manage all press and media programs from briefing through to execution. This includes: briefing docs for all interviews/reporter meetings; developing media kits and writing press releases; securing brand-enhancing coverage; and product seeding -- with the goal of increasing brand awareness and PR value.
• Events & Activations: end-to-end management of brand events, activations, and sponsorships to increase brand awareness, foster community and support business goals - including in-store and remote.
• Social Media: oversee a Social Media Associate and collaborate on the content, planning, social media strategy and growth of organic social media channels including Instagram, Twitter, YouTube, Pinterest.
• Trends: Build and maintain an understanding of industry trends to make informed recommendations about brand and communications strategy. 

WHAT WILL SET YOU UP FOR SUCCESS

• Bachelor’s Degree in Marketing, Business, Advertising or Communications 
• 6-8+ years of related experience 
• Proven success with creative and strategic brand marketing work
• Proven success with social media strategy and growing organic marketing channels
• Experience with influencers and/or brand ambassador programs
• Demonstrated passion and proclivity for storytelling
• Exceptional organizational and multitasking skills
• Ability to work independently and as part of a team, with all levels of the organization, in a fast-paced and ever-changing environment
• Strong interest in retail/fashion and the digital, direct-to-consumer space

WHAT MAKES US SPECIAL

We give a shit! - We care. We’re slightly obsessive. We sweat every detail. We fight for what we think is best for Mack Weldon and our customers.

We put our money where our mouth is. - We own our words. We own our actions. We own our mistakes.

We solve problems - You won’t find us waiting around for someone else to fix a problem if we can get our hands on it first. 

We won’t sacrifice the future for a quick win. - We wait for the second marshmallow. 

It’s all about the people. - Relationships over transactions.

THE PERKS

• Full insurance benefits
• Equity
• Regular access to the senior leadership team
• Open vacation policy
• Great location in the heart of Nomad district
• Free Mack Weldon gear
• Office snacks and drinks
• Thursday happy hours