Brand Strategy Manager
ABOUT THE TEAM AND ROLE
theSkimm makes it easier to live a smarter life. We are redefining how to build products that fit into routines, and we take a user-centric, collaborative approach while doing so. Our inaugural product – The Daily Skimm – is the fastest growing email newsletter on the market, with an engaged community of well over 7 million active subscribers and an industry-crushing open rate. Our suite of products has grown with the launch of Skimm Ahead, which debuted as #1 in news and #9 overall in the Apple App Store. It syncs directly with your calendar and informs you of important events you don't want to miss. It also has an audio experience that goes deeper on the topics you’re always reading about. Through our suite of products, we are disrupting routines and information consumption one Skimm'r at a time. Come join us, we're changing things.
The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with. We’re seeking an enthusiastic Brand Strategist who is eager to contribute to our growing media business by working cross-functionally on pre-sale strategy and RFP response.
WHAT YOU’LL BE DOING
theSkimm is seeking a Brand Strategy Manager to join the Brand Strategy team. The team plays an integral role in the ideation and development of sponsored marketing programs across theSkimm’s product suite. As a Brand Strategist, you will:
- Drive the development, ideation and strategic thinking of best-in-class marketing solutions for theSkimm’s strategic advertising partners
- Own the strategic platform for marketing programs and partner with internal teams, including Marketing, Editorial, Insights, Product, Social & Video, to ensure recommendations are smart and cohesive
- Provide quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
- Attend client and agency meetings to learn about new initiatives, brainstorm and present recommendations
- Identify new/proactive opportunities and positioning for brand partners/verticals leveraging proprietary data and research
- Assist in the creation of ad hoc sales marketing materials that could include packages, product one-sheets, case studies and best practices
WHAT WILL SET YOU UP FOR SUCCESS
- 5-7 years building cross-platform digital marketing programs
- Strategic, creative thinker with a proven track record of turning ideas into holistic content programs
- Excellent writing, proofreading, and verbal communication skills
- Design-minded with the ability to create effective visual presentations; Proficiency in Keynote
- Ability to work well with different stakeholders across the organization
- Ability to manage and prioritize multiple deliverables with hard deadlines
- Highly motivated self-starter that is extremely detail oriented
WHAT WILL SET YOU APART
- Passion for theSkimm brand and our products
- Keen understanding of the nuances of branded content and go to market positioning
- Experience managing RFP pipeline and working with Sales, Insights, Creative and Design teams
WHAT WE OFFER
- Medical, Dental, Vision, Life & Disability Insurances, starting on your first day!
- Competitive salary & equity packages alongside annual performance reviews aimed at rewarding and recognizing our diverse talents
- A flexible vacation policy and generous holiday observances
- Up to $400 in annual gym-membership reimbursement
- 'MassMutual' 401(k) program
- Free 'One Medical' Membership
- Free 'Headspace' (meditation & mindfulness app) Membership
- Subsidized family planning and fertility benefits through 'Carrot Fertility'
- Collaborative office space with a mix of snacks, seltzer, caffeine and a pretty sweet roof deck
- Catered meals and drinks during our weekly "Sip’n Skimm" all-hands meeting and twice-monthly "Skimm'e A Drink!" happy hour
- The opportunity to be part of a friendly, hardworking and diverse group of people building a membership company that makes it easier to live smarter.
This is a full-time role based in New York, NY