Chief Marketing Officer / VP of Marketing

| Greater NYC Area
Thank you for your interest in joining the Yieldstreet team! Our mission is to empower people by helping them realize their next level, and we remain committed to supporting our employees, investors, and community during the COVID-19 pandemic. Here are some of the ways we've been responding to the crisis.
About the Role
Yieldstreet is hiring a Chief Marketing Officer / VP of Marketing to join our executive team. You will lead and have accountability over the full marketing strategy for a digital investment platform that is changing the investment landscape, including planning, developing, implementing, monitoring and optimizing across all channels. Your responsibilities will include market research, product & brand marketing, marketing communications, advertising and public relations. You will lead, mentor and develop a high-performing marketing organization while utilizing your creative and strategic mindset to execute effective marketing strategies and unify cross-functional teams towards a common vision. You will have a direct impact on driving Yieldstreet’s revenue goals. This role is a unique blend of being an artist and a scientist.
The ideal candidate will be an experienced and innovative marketing leader with a passion for Yieldstreet’s mission of helping investors Realize Their Next Level. You recognize the need for more people to access alternative investments and will lead a world class marketing team to change the way wealth is created and help millions on their path to financial independence. 

What you'll do:

  • Drive company growth and retention through paid and organic channels while leading the Brand, Content, Consumer Acquisition, Retention, Communications/PR and Investor Success teams
  • Listen to the trends of the market and direct the market research and execution efforts of the company accordingly
  • Leverage your quantitative skills for efficient user acquisition and growth hacking and qualitative skills to raise brand awareness through storytelling and positioning
  • Partner with various stakeholders to communicate and advance the marketing strategy and ensure alignment across functions and with the overall business strategy
  • Lead, manage, and mentor a team of marketers. Design a high performing marketing organization to deliver on our investor growth goals and strategic marketing plan.

What you’ll need:

  • 15+ years of experience, preferably in B2C marketing and high-growth companies
  • Experience leading 15+ person marketing organization while leading and mentoring cross-functional teams
  • Bachelor's Degree or equivalent experience 
  • Ability to be based out of our NYC office
  • Exceptional verbal and written communication skills 
  • Corporate Communications, Public Relations and Risk Management Experience
  • Consumer Brand Experience and the ability to attract millions of consumers cost-effectively while helping drive engagement
  • Experience launching multiple brand, consumer products and websites, including content, customer adoptions and subscription sign-ups 
  • Experience introducing and scaling $100M+ revenue products
  • Viral brand creation expertise and proven success with organic customer engagement 
  • Traditional marketing experience through brand partnership, OOH, guerilla tactics, events, conferences and sponsorship opportunities
  • Strong track record of strategically partnering with technical teams to deliver Product Marketing campaigns
  • Investing, Wealth Management, Digital wealth, Digital banking, Financial planning or Retirement industry experience

Bonus points for:

  • Experience with Mergers and Acquisitions
  • Investor Relations or Customer Service exposure

About Yieldstreet
Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece.
Benefits 
We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office! 
This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is composed of successful entrepreneurs with combined exits of over $1B, and we continue to stay social during the pandemic with virtual social hours, exercise classes, meditation sessions, recipe sharing and so much more! While we are currently working remotely due to COVID-19, we're located in a beautiful new office in Midtown Manhattan and our building is close to most major subway lines.
Yieldstreet is proud to be an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without discrimination or harassment based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
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    • Kafka Frameworks
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    • KubernetesDatabases
    • Google AnalyticsAnalytics
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    • FullStoryAnalytics
    • InVisionDesign
    • PhotoshopDesign
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    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines.
How Yieldstreet is Making a Difference: "These Types of Opportunities Didn't Exist Before"
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An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Director of Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

How does your team reward individual success?

I knew code wasn’t the only place I could contribute. Within a year I was involved on projects across 4 teams, was promoted to senior engineer, and now lead the mobile dev team. Last quarter I received our coveted Impala award, exemplifying that quarter’s mission: focus and blitz. My worst day at YS has been better than my best at any other job.

David

Senior Software Engineer

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Fun committee, Running club, Book club, Chess and Board Game club, Group Fitness
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
All Full Time Employees are granted stock options and have a chance to own part of the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Summer Fridays!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 4 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Wednesday.
Happy Hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness Subsidies
Yieldstreet pays for fitness classes that we attend together as a team.
Professional Development Benefits
Job Training & Conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book
Cross functional training encouraged
Promote from within
Customized development tracks
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