Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Powered by a unique unified data model, prescriptive insights, and automated processes, Botify delivers an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website.

Botify is used by 500+ leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, including Expedia, Macy's, Farfetch, Marriott, L'Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also partners with leading technology and services companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Microsoft Bing, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.

Botify is a fast-growing, VC-backed, SaaS company with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Tokyo, and Sydney.

We are looking for a strategy and execution focused Chief Marketing Officer (CMO) with strong leadership and coaching skills. The ideal candidate has experience at high-growth B2B SaaS companies and is able to own all areas of B2B SaaS marketing including, but not limited to, product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.

As a member of our Executive team reporting directly to the CEO, the CMO is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.

Your responsibilities:

• Develop and lead the company’s global and regional marketing strategies
• Control the Marketing budget and conduct forecasts for all regions
• Strategize inbound demand generation to support the growth of revenue to $100m
• Serve as the point of contact for all Marketing and Branding topics across all locations
• Conduct market research and develop buyer personas to support regional strategies and ICPs
• Execute online and offline marketing campaigns customized to fill and grow the demand gen pipeline with high-quality leads
• Plan, organize, and execute various marketing events such as our annual conference C2C (Crawl2Convert), along with various prospect and client events, conferences, and exhibitions
• Produce high-quality content for our customers such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
• Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators), and adjust strategy & activities to achieve them
• Provide ongoing reporting, develop actionable insights, and test the approach to new initiatives
• Support and drive our expansion into the APAC market

Your qualifications:

• Visionary with a driven personality - not only highly analytical and strategic, but also creative and hands-on in nature
• Held executive leadership role at a $100m+ company
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales
• Demonstrable experience of positioning a company in a competitive market and winning market share
• Experience in both transactional and enterprise go-to-market models
• ROI-driven approach to marketing and strong attention to detail
• Clear and effective communication skills and experience in a collaborative, transparent, and hands-on environment
• Good eye for design and creative assets
• Low ego and high intellectual curiosity

In addition to the skills and experience we are looking for, our ideal candidate would embody our core values:

Learn Fast. Progress Faster.

Go the Extra Mile. It’s Never Crowded.

Work Hard. Stay Humble.

Be Bold. Be You.

Botify is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.