CMO

| Greater NYC Area

The Chief Marketing Officer will be responsible for initiating and driving an integrated marketing strategy with a focus on developing new acquisition channels, refining current channels and ensuring strong customer retention. This role will also be responsible for analyzing and improving our performance across different platforms that drive customer acquisition, engagement, education, retention and loyalty. This position will lead the brand strategy and take complete ownership of top-line results. Specific responsibilities include:

Responsibilities

  • Lead the overall marketing strategy for Jackpocket
  • Implement a scalable demand generation function (including choosing and implementing the necessary platforms, nurturing, scoring, etc.)
  • Define and execute targeted and measurable online/offline lead generation and nurturing programs that drive awareness and build healthy pipeline to the top of the funnel
  • Continuously set and hit aggressive quarterly acquisition and conversion goals
  • Decide on a framework to align and prioritize all marketing efforts
  • Work closely with product management and engineering to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications / additions to improve customer satisfaction, revenue and retention
  • Plan the launch of new features, products, and other releases and manage the crossfunctional implementation of the plan across the organization
  • Manage company resources, freelancers, and agencies as necessary
  • Become an expert on our customers, their goals and activities; undertake primary research in the market; become an expert on our competition and how we differentiate in meaningful ways; collect, analyze and distribute customer & competitive intelligence
  • Develop ideas for generating unpaid acquisition programs (i.e. tell a friend, content marketing, community programs, etc.)
  • Develop loyalty marketing programs to increase lifetime value of customer

Requirements

  • 10-15+ years of marketing experience primarily within a consumer industry
  • 3-5+ years management experience, hiring, organizing, motivating and managing a team
  • Demonstrated track record of excellence in both product and solutions marketing, and in crafting compelling positioning and thought leadership content
  • Proven creative thinker that can generate and execute on breakout marketing ideas
  • Proven track record of demonstrated achievement meeting and exceeding aggressive goals
  • Proven track record in performing well in a fast-paced environment, and the organizational skills needed to execute and manage multiple projects with tight deadlines.
  • Command of B2C marketing disciplines from acquisition/demand generation to conversion and retention marketing
  • Consumer brand experience a plus
  • Creativity and ability to craft a story around a brand or product
  • A passion for building businesses and for growing global brands
  • BA/BS degree in marketing or a related business area

Attributes

  • Highly motivated, over achiever, team player, facilitator
  • Entrepreneurial spirit/mindset, flexibility toward dynamic change
  • Direct, honest communication style
  • Highest level of integrity
  • An "Out of the Box" thinker who is both creative and innovative
  • Propensity to succeed both personally and professionally
  • Ability to be a role model for others and be a true leader
  • Focused on achieving results and exceeding goals and objectives
  • Must have a positive "can do, whatever it takes to get the job done" attitude
  • Ability to think strategically while maintaining focus results and execution
Read Full Job Description

Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement

Location

Our new headquarters is located right at Bryant Park with great eats, happy hour spots, and transportation options galore.

An Insider's view of Jackpocket

How does your team reward individual success?

We have Friday Wins to celebrate what people have accomplished over the last week: new designs, new features in the app, new ads, marketing successes, etc. Throughout the day, people will give you shoutouts for good work on our Slack channels. Our CEO does a really good job of recognizing ideas and giving feedback.

Nick

Developer

How do you collaborate with other teams in the company?

Anything that will help Jackpocket users is part of my realm! Day to day that could mean working with developers to "check under the hood" and investigate potential issues, with the marketing team to ensure we're using consistent brand voice with our customers, or with product strategy so use customer feedback to enhance the app.

Meisha

Customer Service

What are some things you learned at the company?

I joined Jackpocket in the early days, when there were only 6 of us, and knew absolutely nothing about the lottery industry. It’s exciting because there is no roadmap for the problem we’re trying to solve. We get to build everything from scratch. It’s a unique opportunity and a challenge—nothing fazes us!

Javier

Developer

How do your team's ideas influence the company's direction?

If we have ideas, we can run with them. And then before you know it, it’s a key feature to our business. People aren’t telling you no. I’ve been with Jackpocket since the beginning and a couple of big company milestones came about from a question like “Hey, could we get this to work…?” that someone took ownership of and ran with.

Matt

Developer

What’s the vibe like in the office?

It’s a friendly, comfortable atmosphere, and we interact with each other in a low-pressure way. We love to go to lunch and happy hours together. Maybelle (our office dog) is usually running around. The people are a family.

Karolina

Motion Designer

What are Jackpocket Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
More Jobs at Jackpocket5 open jobs
All Jobs
Design + UX
Legal
Marketing
Operations
Operations
new
New York
Design + UX
new
New York
Marketing
new
New York
Marketing
CMO
new
New York