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Communications Strategy, Sr. Manager

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

The Marketing Communications Strategy, Senior Manager will manage the daily planning and implementation of the company’s email and push marketing programs from production to execution.

Key Responsibilities:

  • Drive Email and Push communication strategy and cadence
  • Create and guide the customer journey for organizers and members, in partnership with business owners and marketing team
  • Develop and own the email and push communications calendar
  • Manage the content strategy to drive engagement and loyalty
  • Champion continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization and template development in collaboration with multiple stakeholders.
  • List creation, management and segmentation
  • Import email creative into the email campaign tool and push creative into push tool
  • Manage testing and approval process 
  • Ensure tracking is working and accurate 
  • Creates and maintains reporting on Email & Push performance 
  • Owns opt in and opt out database maintenance
  • Serves as primary liaison to Email Service Provider’s (ESP) deliverability team 

Required Experience:

  • Bachelor’s degree in Business, Marketing or a related field preferred.
  • 6+ years of experience in email & push operations.
  • Experience analyzing key email and push marketing metrics required.
  • Experience managing blast, triggered and lifecycle email and push programs required.
  • Experience working with email programs utilizing large customer lists required.
  • Experience managing day-to-day email execution (segmentation, production, deployment, reporting).
  • Experience with Email Service Providers (ESP) required.
  • Skill in project management and analytics pertaining to email and push marketing programs required.
  • Skill in verbal and written communications required.
  • Skill with computers and proficiency in Microsoft Windows, Word and Excel required.
  • Thrives in a fast paced, dynamic environment.
  • Experience with business and consumer marketing.

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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