About Us

Primary is a vertically integrated ecommerce brand that is changing how parents shop for kids clothes. We have our sights set on transforming the $30B kids clothing industry in the U.S. We are venture-backed, and building a team of superstars with significant experience across ecommerce, apparel, and technology. We launched mid-2015 to overwhelming press and customer response (82 NPS score), and are on our way to building a break-through brand that can be part of millions of people’s lives. Our founders (both women!) were previously senior executives at Quidsi, the ecommerce company behind Diapers.com, which was acquired by Amazon for $545M.

We are looking for a creative strategist who loves connecting with new groups, unlocking new opportunities for growth, and tracking results.

You will

-Help tap into new channels for efficient customer acquisition

-Own and scale grassroots marketing initiatives. This includes managing and scaling our ambassador and influencer programs, catalyzing top Primary evangelists to share Primary with their networks, managing our schools program

-Finding and activating groups of new parents (e.g. via programs with hospitals, pediatricians, new mom networks etc.)

-Finding and activating passion groups (parents of kids with sensory sensitivities, DIY community, religious groups with specific clothing needs etc)

-Seeding product with targeted high-influence potential customers (e.g. professionals, influencers, and celebrities)

-Manage our affiliate program via Share a Sale

-Support PR efforts and eventsWork with a collaborative marketing and creative team to meet ambitious growth targets

-Track and measure results, analyzing cost per acquisition and early indicators of customer quality, to meet targets and guide decision-making on further allocation of marketing spend

You Must Have

-An excitement about the brand and an ability to share and inspire that passion in others

-A strong drive for results to help meet ambitious customer acquisition goals and track the quantitative success of programs

-Experience with grassroots marketing

-Demonstrated ability to be nimble, scrappy, and resourceful in a fast-paced environment

-A love of communication and a track record of successfully managing multiple workflows

-A quick and creative problem-solving mind

-A positive attitude and the ability to work effectively with a team with diverse backgrounds and abilities

-Detail-orientation and high degree of organizationBachelor’s degree

We're Also Looking For

-Proficiency with social media

-Knowledge of photoshop a plus

-No sharp elbows

-You thrive in a kind/collaborative environment

If you fit this description and are interested in joining our powerhouse team, we would love to hear from you!