Content Marketing and PR Lead
Who we are
Big or small, all teams deserve the best. Justworks is leveling the playing field with seamless payroll, HR support, and access to high quality, affordable benefits. It’s a simple, modern, all-in-one platform designed to give teams the support and peace of mind to work fearlessly. We handle the nitty gritty so entrepreneurs can focus on what matters: building their business and creating a great place to to work.
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
The job
If you're looking for a hands-on content marketing and PR role, this is the one for you. In this role, you will help shape content and communications across the entire customer journey, driving brand visibility and fueling qualified lead generation. You have a knack for turning complex information into simple, accessible and compelling messaging and content, and you love diving into the data to understand how content is performing. This is a highly collaborative and cross-functional role. You will manage multiple agency relationships, including PR and SEO.
What you'll do
The Content Marketing and PR Lead will be primarily responsible for managing Justworks’ comms calendar and PR program, and creating and optimizing content to drive engagement. Equal parts writer, strategist, project manager, and metrics-maven, you will:
- Report to the head of content and communications on the marketing team
- Collaborate with content, social media, demand generation, product marketing, sales, and compliance to inform comms planning, content development, and ongoing optimization
- Help revamp our PR strategy, working closely with our PR agency, to ensure we are communicating the right messages to the marketplace and driving brand visibility
- Write blog posts, case studies, ebooks, and sales collateral for targeted personas
- Work with our SEO agency to ensure we are driving the right traffic to our site
- Lead reporting and analysis of blog performance and constantly test new ways to improve conversion and generate qualified leads
- Produce blog content on our content management platform
Who you are
- 4+ years experience with content marketing, corporate communications/PR, SEO, and analytics
- Fast learner who quickly retains information
- Excellent communicator (verbal and written)
- Demonstrated track record of writing engaging, informative content (we will ask for samples)
- Experience with healthcare, tech, HR, or other heavily regulated industries preferable
- Independent self-starter, comfortable in a fast-paced environment
- Comfort writing about more technical topics (i.e. compliance, benefits)
- Working knowledge of HTML is a plus
- BA in English, Communications, Marketing or related field is a plus
Visa sponsorship for this role is currently not available.
Diversity at Justworks
Justworks’ vision is for all identities, backgrounds and expressions to be represented in the workplace. We're building the foundation for long-term success and intend to cultivate a safe, collaborative and inclusive space and company culture.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.