Content Marketing Director

| Remote
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About Knotch
As the global leader in Content Intelligence, Knotch’s mission is to empower brands to unlock the true value of their content by using data-driven strategies. With the Knotch Content Intelligence Platform, companies conduct competitive research and measure the performance of their content in real-time. Through our unique ability to provide a 360-degree view of all your content, including paid and owned, Knotch allows companies to connect content to business outcomes to enhance brand, increase ROI and build audiences.

We’re proud of our team
We’ve been building our products since 2013, and our team has grown in size and in spirit. We’ve been humbly recognized in the top 12% of fastest growing companies in America by Inc! Since the Covid-19 pandemic we’ve become remote-first, and we plan to stay that way. We know that a flexible environment leads to a happy team as we’ve again been named a Best Place to Work four years running by Built In NYC and a NYC company with Best Perks + Benefits in 2021! If you’d like to speak with our recruiting team about the future of Knotch, feel free to connect with us on LinkedIn and learn about us further on our careers site.

Content Marketing at Knotch
The Content Marketing Director is focused on the planning, execution, measurement and optimization of Knotch's content marketing program. This position reports to the EVP of Marketing.

We work hard, and we're serious about what we do. But we like to have fun too. We run our company on four core values every day: Transparency, Relentlessness, Inclusiveness, and Resourcefulness. This role gets to blend all four of these values to create thought leadership & insights. You will be the voice of Knotch on the content side, owning our longer-form content and using your unique balance of creativity and data. Your efforts will cement our position, and your position, as leaders in content and storytelling. You’ll even have the opportunity to cover the latest news in content. If this sounds like you, keep on reading.

How you’ll add value at Knotch

  • With a unique voice, excellent writing, and copy editing skills backed by written web content that’s received earned media coverage
  • By bringing wisdom gained from your 5 or more years of professional experience creating immersive content for the B2B, MarTech, and/or SaaS industry.
  • With your flexible mindset and the way that you’re easily able to shift gears between critical thinking and getting things done.
  • With the passion for what you do and your self-motivation. Your excellent time and project management efficiencies accompanied by your abilities to work independently and as part of a collaborative remote team in a contributive and constructive way.
  • By meeting expectations with resiliency, delivering exceptional work on time ahead of scheduled deadlines with dynamism, quickly going "Next" project in a robust environment comprised of many evolving parts.
  • With your analytical and creative mind, by identifying with each audience member personally on a mass communicative level and write compelling stories that really speaks to the reader.

What you'll be doing at Knotch: 1. Content Creation

  • Write medium and long-form content (blog posts, reports, etc.) to support inbound marketing strategy in a creative and thoughtful, yet fun & engaging way
  • Incorporate Search Engine Optimization (SEO) best practices in all content
  • Use an Account-Based Marketing strategy to create content that is specific to identified personas and ideal customer profiles in tandem with our Revenue team
  • Create content to drive demand generation, and confidently measure and report on content's contribution to pipeline
  • Support events through content creation of session abstracts and thought-leadership slide decks

2. Research and Testing

  • Regularly conduct A/B testing on webpages and emails to test and optimize our content for engagement and conversion
  • Research high-demand national and global topics for marketing content and campaigns
  • Identify influencers that cover our space and/or can benefit from Knotch data and insights
  • Extract insights from our competitors' content helping us to create our own original content

3. Thought-leadership

  • Develop a multi-channel and multi-format content strategy that delivers the right content to the right audience at the right time in their journey
  • Leverage our own Knotch products, data and insights to optimize your content projects 
  • Drive brand awareness and earned media coverage, showcasing thought leadership
  • Share relevant marketing content, insights, and information with Knotch team members
  • Participate in external content groups and organizations, connecting with experts in order to keep up with content marketing trends and technologies

4. Management

  • Allocate content marketing budget and report on ROI per asset
  • Manage the team’s content calendar and share transparently across Knotch
  • Manage freelance writers and editors, and assign prioritized content projects
  • Review the quality of team members’ content to ensure it aligns with the Knotch brand/tone-of-voice and messaging
  • Visualize content performance/KPIs through simple charts at the beginning of each month

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Knotch is an equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience.

We pride ourselves on our three values: transparency, relentlessness, and inclusiveness.
We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups.

We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier.

We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

Share your thoughts with us, and you will be heard.

#LI-remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • ChartJSLibraries
    • RechartsLibraries
    • SequelLibraries
    • Active RecordLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KnotchAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • Monday.comManagement
    • WordpressCMS
    • WebflowCMS
    • SalesforceCRM
    • PardotCRM
    • PardotEmail
    • PardotLead Gen
    • DriftLead Gen

Location

We love our NYC loft office in TriBeCa/SoHo near so many subways and local eateries, but we’re thriving with the flexibility of being remote-first.

An Insider's view of Knotch

How does your team reward individual success?

I see Knotch spotlight and reward us for all kinds of wins. Since we're a small team, we celebrate them on Fridays in front of the whole company. Last year, I was lucky to help recruit a data science team member, and as a reward, Knotch flew me to my dream destination, Japan, to celebrate that success!

Ray

Associate Manager of Content Marketing

How do you collaborate with other teams in the company?

We face new problems everyday but there is an incredible support system here and everyone works collaboratively towards the best solution. We are united by a common vision and transparent in every aspect of our operations, which is so rare to find.

Jason

VP of Finance

How has your career grown since starting at the company?

Knotch's commitment to my personal growth has played a huge role in shaping my career. I've found that I'm happiest when collaborating with others and was encouraged to join the product team to work more closely across all of our teams. Knotch's L&D program has set me on a path that makes my work more fulfilling, pushing me to be better every day.

Willie

Project Manager

How do you empower your team to be more creative?

On our revenue team, we foster an environment where everyone can feel it's safe to question things, and we celebrate them when they speak up and bring new ideas to the table.

Jamie

Senior Director, Sales Operations

What makes someone successful on your team?

In any company big or small, the Client Success or Account Management team can feel like a catch-all for your clients and products. Our team members go above and beyond the day-to-day. They make personal connections with each of our clients, see things from their perspective, and work hand-in-hand. That leads to happy clients and happy Knotchers.

Margeaux

VP of Accounts

What are Knotch Perks + Benefits

Knotch Benefits Overview

We’re in Soho. We work with Fortune 500’s. We get free lunch. We let dogs in. We’ve been recognized by Inc.’s Best Places to Work two years running. We’ve also been recognized by Built in NYC’s Best Places to Work, also two years running. Here are some other cool things.

Comprehensive Health Insurance.
Free Unlimited Commuter Card.
Mental Health and Wellness Initiatives.
Educational Stipend And Career Development Opportunities.
Unlimited PTO (No, Really).
You Get To Work With Us. Every. Damn. Day.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
In 2020, we held internal Unconscious Bias trainings and Inclusive Practices trainings through LifeLabs. Sentiment was so high that we're now planning a recurring training model.
Diversity manifesto
Diversity Employee Resource Groups
We have three open ERGs at Knotch: BIPOC @Knotch (BIPOC), Rainbow Riot (LGBTQIA+) and Ladies at Knotch (Women), plus two culture event-planning groups!
Hiring Practices that Promote Diversity
We push to seek talent through diverse sourcing and use Lever to collect optional EEOC and Diversity Survey responses so that we can benchmark and exceed our own equal hiring initiatives.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
We're committed to supporting our employees' mental and physical wellness, and we've even done spin classes together!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Knotch offers options as part of our competitive compensation package. Options vest over a four-year period after a one-year cliff.
Performance Bonus
Match charitable contributions
In the past, we've matched charitable contributions, most recently to The Center which offers LGBTQ communities of NYC advocacy, health and wellness programs and more.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Knotch also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
All positions can work remotely on occasion as needed (we're a flexible environment). Some positions are full-time remote already, and it will say so in the job post if it is a remote role.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We have NYC-based events monthly and we also have two offsites per year where we fly the entire company to an exciting locale for team building and educational opportunity!
Free Daily Meals
Lunch stipend provided every day you work from your office!
Stocked Kitchen
Knotch's NYC kitchen is stocked with all the coffee, snacks, drinks, and Emergen-C you'll ever need.
Happy Hours
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Knotch hosts lunch and learn meetings anytime we have something awesome to share with the team. We also do a Show & Tell every Friday that complements these.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1000 annualy for continuing education related to your role at Knotch (starts after 6 months of working with us)

Additional Perks + Benefits

We create our initiatives for our employees. They aren't a recruitment tool for us but rather a way for us to truly appreciate the hours and effort our employees put in every single day and to make their lives a little easier and a little better. You spend a lot of time at work- you might as well enjoy it.

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