Content Marketing Lead

| Greater NYC Area

Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. More than 50 million professional and aspiring programmers visit Stack Overflow each month to help solve coding problems, develop new skills, and find job opportunities.

We partner with businesses to help them understand, hire, engage, and enable the world's developers. Our products and services are focused on developer marketing, technical recruiting, market research, and enterprise knowledge sharing.

About you:

You’re a passionate marketer and with it, a voracious consumer of content. You have a favorite content marketing campaign. Rather than scrolling past native ads, you stop to dissect what they’re doing right and what they’re doing wrong. You’ll lead Stack Overflow’s lean but mighty Content Marketing team, and kick things off by thinking expansively about what a best-in-class content strategy looks like for an organization with one mission and three lines-of-business. You’ll quickly evolve our strategy to comprise myriad types of content from blog posts and white papers to videos to infographics, running experiments along the way to test, prove, and scale what works. You love to collaborate, as you’ll work in close partnership with Product Marketing, Digital Marketing, and Sales along the way.

What you’ll do:

  • Audit current content strategy and test new forms of content to craft a plan that advances Marketing’s impact on each line of business (Engagement, Enterprise and Teams, and Talent).
  • Plan and manage Stack Overflow’s content calendar to reach audiences relevant to all three of our lines of business and to our core developer audience on stackoverflow.com.
  • Partner with Digital Marketing Lead on lead nurturing and targeted campaigns, ensuring that campaigns go out on time, have been QAed, and have reporting plans in place prior to launch.
  • Write and edit content as needed to support the content calendar - from blog posts to video scripts.
  • Brainstorm and develop programming for content marketing campaigns against sales goals.
  • Build an internal library where content is organized, tagged, and easily accessible for sales and marketing teams.
  • Ensure all deliverables meet highest standards for the Stack Overflow voice, narrative, and SEO.
  • Report regularly on all content programs (engagement, campaign efficacy) and recommend what to try next.
  • Understand how to balance marketing and creative strategies in storytelling, creating memorable editorial and connecting with target personas.
  • Collaborate with Product Marketing, Digital, and Design to distribute, repackage, and test content, continually innovating and optimizing our approach.
  • Manage content operations, budgets, and production process as appropriate.
  • Use data, research, and insights (SEO, Google Analytics) to inform a content experience that’s cohesive and effective across all channels.

What you need to have:

  • 5-8 years of marketing experience, with at least 5 years of professional writing and/or editing experience. Experience working at a content marketing agency preferred; experience working with sales teams is a bonus.
  • Excellent interpersonal and communication skills. Ability to collaborate; effectively working across multiple levels, roles, and functions in the organization.
  • Experience crafting and executing content marketing campaigns, including written, video, and infographic content, as well as content distribution via email, display, LinkedIn, and other social media channels.
  • Experience defining reporting strategies and optimizing with business and marketing team members.

Preferred qualifications:

  • Empathy for, and understanding of, developers (how they think, work, learn, communicate, and find jobs).
  • Familiarity with developer marketing tactics and techniques as well as cutting-edge content marketing practices.
  • Proficient in marketing automation.

What you’ll get in return:

  • Competitive base salary
  • 20 days paid vacation
  • Flexible hours
  • Stock options
  • Completely free health insurance (no copay, no premiums)
  • Great office w/ espresso bar, games, and free daily lunches
  • Gym membership reimbursement
  • Transportation reimbursement

Diverse teams build better products.

Legally, we need you to know this:

Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

But we want to add this:

We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.


Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • jQueryLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases

Location

Conveniently located in lower Manhattan, just blocks from the water with unbelievable 360º views of the city, East River, and the Brooklyn Bridge.

An Insider's view of Stack Overflow

How would you describe the company’s work-life balance?

One of the reasons I came to Stack Overflow is the trust they place in people. If you are hired here, it means they trust you to get stuff done and manage your time. That means we have a lot of latitude to set our schedules, work where we want, and plan our work.

Mark

Senior Sales Executive, Enterprise

How do you collaborate with other teams in the company?

I work with almost every team at the company to bring new products and features to market: with product managers, UX, and designers to shape the user experience; with Sales, Support, and community managers to communicate new features; and with Content and Digital to run campaigns that engage and delight our users.

Elaine

Product Marketing Manager

How has your career grown since starting at the company?

I joined SO 1yr ago as a fresh grad- I have since earned 3 promotions, 3 raises, and a wealth of sales knowledge and acumen. This is not just a result of my hard work- it reflects my coworkers' dedication to support and friendliness; I owe much to the geniality and knowledge of my colleagues. I cannot picture a better starting point for my career.

Abe

Senior Account Execuitive

What is your vision for the company?

We believe that developers are writing the script for the future, and Stack Overflow is in a unique position to reach and influence that community. My vision is for us to continue to grow Stack Overflow as a community where any developer from any background can learn, share their knowledge, and build their career.

David

CTO

What’s the vibe like in the office?

Supportive. I am constantly impressed and humbled by how supportive people are willing to be. Co-workers consistently take time from their own work to listen to a problem, hash-out a solution, or just generally cheerlead you into believing you can accomplish the thing.

Elyse

Executive Assistant

What are Stack Overflow Perks + Benefits

Stack Overflow Benefits Overview

From the beginning, Stack Overflow’s mission has been to be the best place anyone has ever worked. We make an extra effort to provide everything a person could ever want in a company, from completely free medical insurance to on-site chef prepared meals everyday at noon. Stack Overflow truly cares about our employees as people, and we have provided benefits that reflect how people really live.

Health Insurance & Wellness Benefits
Dental Benefits
Stack Overflow covers 100% of the costs of preventative care, including x-rays for you and your family!
Vision Benefits
Our vision plan cover you and your family with a $150 credit towards lenses or frames each year for after a $20 copay for an eye exam.
Health Insurance Benefits
Stack Overflow covers 100% of the medical costs, from prescriptions to copays to major medical events (such as births!) through an employer-funded HRA.
Life Insurance
Employees are provided a $50,000 life insurance policy, with no premiums associated. If you would like supplemental insurance over and above that, a small amount will be deducted from your paycheck.
Wellness Programs
In addition to reimbursing up to $150 per month toward gym memberships or fitness class costs, we host regularly host yoga in our office.
Retirement & Stock Options Benefits
401(K)
Stack Overflow provides a Roth IRA and Regular 401(K) options for our employees.
401(K) Matching
Stack Overflow matches 100% of employee contributions up to 3% on earnings and 50% of employee contributions between 3% and 5% of earnings.
Company Equity
As Stack Overflow isn’t public, employees are provided stock options upon their start, and then issued more upon later in their tenure for evergreen or promotion grants.
Employee Stock Purchase Plan
All of our employees receive stock options with their offer letter.
Child Care & Parental Leave Benefits
Child Care Benefits
Stack Overflow allows employees to participate in a DCA (Dependent Care Account), and employees can put up to $5,000 a year pre-taxed toward expenses for day camps, preschool, or au pair fees.
Generous Parental Leave
For employees who have worked here a year, Stack Overflow provides 16 weeks at 100% pay for all primary caregivers, and 10 weeks at 100% pay for all secondary caregivers. This goes for adoptions, too.
Flexible Work Schedule
Stack has employees all over the world across many departments. While in the NY office hours are generally 9am-5pm, it is flexible and employees can generally work the hours they choose.
Remote Work Program
Stack Overflow is very much a remote-friendly company. Nearly 30% of our employees are remote. We encourage Slack chats and video meetings. If you are full-time remote, you even get a desk and chair.
Family Medical Leave
Stack Overflow provides 12 weeks of unpaid time, and also 7 days of paid leave per 12-month period in order to provide care for a family member who requires it of the employee.
Adoption Assistance
We assist our employees by offering financial assistance in the adoption of a child. We'll reimburse up to $5,000 to use towards legal expenses, adoption agencies or other adoption professional fees.
Vacation & Time Off Benefits
Generous PTO
Each US employee at Stack Overflow earns 20 vacation days on a regular accrual schedule per paycheck. Upon reaching the third year of employment, employees earn 25 days per year.
Sabbatical
Our employees work really hard, so by the time they’ve reached their 5th year of employment, they’ve earned dedicated time to relax and reset! Stack Overflow provides 4 weeks of paid time off.
Paid Holidays
Stack Overflow provides paid time off on all major federal holidays.
Paid Sick Days
Stack Overflow has unlimited sick days, though if employees are out more than a consecutive seven days, they could be eligible for Short Term Disability Leave and covered through our insurance.
Perks & Discounts
Beer on Tap
We don’t have beer on tap, but we do have cold brew on tap! Our beverage fridge is stocked up on Thursdays and Fridays so employees can unwind at the end of the week.
Casual Dress
Stack Overflow employees are encouraged to wear whatever makes them comfortable! Jeans and t-shirts are the norm. Whenever you see someone in a suit, you know they are here interviewing! :)
Commuter Benefits
Stack Overflow provides $130 toward commuter fees each month. Employees can choose between most NYC public transportation options include a monthly unlimited metrocard (most common).
Company Outings
Since so many teams have members who operate across many locations, department meet-ups are typically scheduled annually. For office locations, there are typically two off-site parties a year.
Free Daily Meals
Stack Overflow is lucky to have talented chefs and kitchen crew who work hard to provide delicious and nutritious lunches each day the office is open.
Game Room
While Stack doesn’t have a designated game room, there are various gaming stations throughout the office, including but not limited to: an Xbox, a Nintendo Switch, a dart board, and a ping pong tabl
Stocked Kitchen
If chefs preparing lunches weren’t enough for you, Stack Overflow also provides fully stocked pantry shelves ("Snack Overflow"), fresh fruit, fridges, and cabinets for all breakfast and snack needs.
Fitness Subsidies
Stack Overflow reimburses up to $150 per month toward gym memberships or fitness class costs.
Professional Development Benefits
Job Training & Conferences
Stack Overflow reimburses up to $1,750 and three paid work days per year for relevant conferences or workshops to eligible technical staff. This includes travel budget.
Tuition Reimbursement
Stack Overflow provides employees who have been employed for 6 months with up to $5,250 in employer education assistance benefits tax-free each year for undergraduate or graduate courses that qualify.
Diversity Program
Stack Overflow takes diversity and inclusion seriously and firmly believes diverse teams build better products. We have several active affinity groups who host Slack channels and meetups.

Additional Perks + Benefits

We really think about the experiences of our employees and how we can make lives easier. Little things like the remote employee holiday party stipend, or the take out reimbursement for new parents - these are small gestures, but show how we really understand our employees and support them in each aspect of their lives. Stack Overflow truly believes in everyone being able to bring their full selves to work.

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