Content Marketing Manager
At White Ops, we’re all hackers. This doesn’t mean you have to hold a key to the internet (although one of our founders does!), but it does require approaching problems in unconventional ways. We are attacking criminal botnets through the ad fraud that finances their operations. Our proprietary technology detects and prevents sophisticated online fraud. By reducing the incentives for crime, we are making the internet a better place. Our mighty team of humans have several things in common:
We are hackers.
We create tau for ourselves and each other.
We think big and move fast.
We practice humility.
We “pwn it”.
As our Content Marketing Manager, you'll write and produce various projects to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
- Create content to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, white papers, infographics, guides, blog posts, etc.).
- Blog (and/or act as editor for writers) on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
- Grow our subscriber base by providing them regular, helpful content that’s tailored to prospect’s needs.
- Collaborate with designers, product marketing, sales, and management to produce relevant content that meets the needs of both key stakeholders and our audience.
- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
Requirements:
- BA/BS degree or equivalent working experience.
- Past experience producing content for the web and building an audience.
- Knowledge of marketing automation and inbound marketing concepts (e.g. CTAs, landing pages, etc.).
- Highly creative and an excellent writer but can also be process-driven, think scale and process, and rely on data to make decisions.
- Knowledge of ad tech and/or cybersecurity industries a huge plus