Content Marketing Manager (Writer) at Animoto

| Greater NYC Area
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At Animoto, we believe video is the most powerful form of communication. That’s why we make best-in-class, easy-to-use online and mobile video creation apps. Our customers use our apps, along with our pre-built narrative templates, to customize their own engaging video stories to share on social media and beyond.
Over the next two years, we have a mission to make video creation faster, easier, and more fun in ways that have never been done before.
We're looking for a storyteller to lead the way crafting compelling, creative, actionable content. You’ll be in charge of developing and implementing our content marketing strategy. In short, your job is to get the right message to the right people at the right time.
You’ll be working primarily with the Product Marketing team to handle all aspects of our content marketing strategy, but you’ll also work cross-functionally with all of our departments.

What you’ll do:

  • Develop and manage a content calendar based on key trends, company initiatives, and partner initiatives
  • Research, write, and edit content that advances Animoto’s thought leadership, attracts prospects, and educates and engages existing users
  • Craft original content and highly creative copy for a variety of marketing materials. That will include blog posts, whitepapers, landing pages, ads, emails, infographics, video scripts, and more
  • Take ownership of, and report on, key metrics and KPIs to measure content performance
  • Work closely with other content creators (writers, designers, and video producers) on engaging content across all the Animoto properties
  • Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience
  • Be a steward of best practices in messaging, grammar, writing, and style
  • Manage, audit, update, and optimize our library of existing content
  • Proactively develop standards, processes, and best practices for innovative content creation, distribution, and repurposing
  • Edit, proofread, and improve content from all internal and external content creators

What we’re looking for:

  • 3-5 years experience in content marketing and strategy
  • Ability to use data and research to influence content strategy and enable optimization based on those results
  • Experience managing and executing on a robust content calendar
  • Exceptional written and verbal communication skills, meticulous attention to detail, and the ability to balance multiple tasks and projects simultaneously
  • Demonstrated ability to craft marketing messages that resonate with varied personas at all stages of the customer journey from acquisition to retention

Bonus points:

  • Experience creating B2B content for SAAS marketing campaigns
  • Experience in video or video marketing

Why join Animoto:

  • Opportunities for professional growth
  • 100% covered health insurance, equity, 401k
  • Upgraded subscriptions for Netflix, Amazon Prime, and Spotify
  • Bi-weekly Product Demos, Social Thursdays, Focus Fridays
  • Bi-annual company events and hackathons

We embrace the differences of our team members and seek diversity of beliefs, backgrounds, education, and all the other things that make us unique. It is our inherent belief that diverse teams build better products. We aim to create a space where employees can bring their true selves to work every day. Animoto is proud to be an equal opportunity workplace and affirmative action employer. We welcome you to be a part of it.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SnowplowAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Premiere ProDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ContentfulCMS
    • ResponsysEmail

Location

We are located in NoHo with R/W/6 trains around the corner and a short walk from Union Square as well as Broadway-Lafayette stops

What are Animoto Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Animoto’s Diversity, Equity and Inclusion (“DEI”) Committee consists of a motivated assemblage of passionate volunteers.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
We have something we call Insanimoto where everyone is welcomed to join the workout session in our open space.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
We provide employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Our remote work program includes work from home remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Monday.
Happy Hours
Happy hours are hosted Once per week.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
We offer employees professional development opportunities like Annual individual budget for training, the ability to attend job-related conferences and seminars.
Diversity Program
Lunch and learns
We host lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Our mentorship program includes Cross-department program, Career mentoring.
Continuing Education stipend

Additional Perks + Benefits

We also offer upgraded Netflix, Amazon Prime, Spotify subscriptions.

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