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Content Marketing Manager

| Greater NYC Area

Are you a storyteller who loves the world of digital video?

JW Player is seeking a Content Marketing Manager to help drive growth through our thought leadership and demand generation marketing initiatives. The ideal candidate is a passionate writer with an eye for detail and the ability to develop and execute content initiatives across a wide variety of channels and formats.

We're looking for someone with an informed and creative view of the digital publishing and marketing industry who can write authoritatively about the space and solidify JW Player’s leadership position.

In this role you will:

  • Develop and execute content strategy in support of thought leadership and social engagement
  • Develop content which creates value and solves problems for leading digital media companies and broadcasters, while demonstrating JW Player's industry expertise
  • Map content strategy to target buyer personas and buying stages in support of demand gen initiatives
  • Leverage social channels to distribute content and foster community
  • Work across the organization to support copywriting and video production needs
  • Assist in managing editorial calendar and freelance writers
  • Develop new content themes by researching current trends and news in the digital video space
  • Update and manage content library; update published content with new stats and messaging quarterly
  • Partner with the design team to manage the production process
  • Assist with outreach to industry influencers for content syndication
  • Analyze results and adjust strategy based on content performance

Requirements:

  • Bachelor’s Degree, or equivalent work experience
  • 3+ years of writing or editing experience - a background in B2B-focused topics a plus
  • Comfortable translating technical concepts into approachable content to support corporate positioning and sales efforts
  • Understand SEO and how to leverage keyword research to develop content development
  • Demonstrated versatility in content formats, including webinars, eBooks, case studies, articles, data reports, white papers, blog posts, and more
  • Strong writing, editorial, and research skills with a portfolio of work
  • Proven experience producing quality work in a fast-paced and sales-driven environment
  • General knowledge of digital video and adtech industry

About JW Player

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, and was named to Deloitte’s Technology Fast 500™ in 2017. For more information, visit http://www.jwplayer.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

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Location

JW Player is located off the 33rd St. 6 stop in the heart of it all in midtown Manhattan.

What are JW Player Perks + Benefits

JW Player Benefits Overview

JW Player boasts a number of perks -- from our flexible work schedules and casual dress code to the Employee Professional Development program and generous Employee Referral Program, we strive to make sure all of our team members feel supported and appreciated.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
For many of our roles, hitting goals and surpassing expectations net rewards!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
JW Player makes every effort to create a diverse and inclusive environment for our team members, including company sponsored events like our annual Inspire: Women in Tech & monthly Fireside Chats!

Additional Perks + Benefits

Flexibility is the name of the game for us. We have leadership that understands the myriad needs of a diverse workforce and what it takes to maintain a happy, healthy, inclusive culture.

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