Content Marketing Manager
About LeafLink
LeafLink is a SaaS marketplace that provides licensed cannabis dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage their operations and scale.
With over 3,000+ dispensaries and more than 1,000+ leading brands in 19 states and territories, LeafLink is setting the industry standard for how cannabis brands and retailers work together.
Our team, backed by funding from leading VC’s, is poised to define the cannabis wholesale market. LeafLink was also named one of Fast Company’s ’Top 10 Most Innovative Companies in Enterprise for 2018, joining the ranks of Amazon, Slack, and VMWare and we are hungry for more
Responsibilities:
- Own the strategy and day-to-day execution of creative and effective content marketing campaigns
- Drive customer acquisition and engagement through refinement of existing content marketing programs and the conceptualization, testing & implementation of new ones
- Own the LeafLink blog and propose an exciting new data-driven content strategy
- Execute and optimize a monthly retailer newsletter to improve retailer engagement with our platform
- Own campaign development, setup, QA and reporting for all content marketing
- Collaborate with marketing designers to elevate the visual aspects of all content produced
- Contribute content direction to platform announcements, email marketing campaigns, and social media marketing
Who You Are:
- You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenges
- You are the poster child for startup hustle: change is your only constant, no challenge is too big, and no task is too small
- You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
- You work well independently as well as with other members of the team, both in person and remotely
- You have excellent presentation and communication skills, are outgoing and sociable, and enjoy meeting new people
- You are a multi-tasker and connector, as well as an organized operator who executes on both internal and external responsibilities
- You have knowledge of key project management concepts including phases, plans, deliverables, scope, and tasks
Qualifications:
- Bachelor's Degree
- 4-6 years of startup marketing experience
- Have managed content marketing at a growing company
- Excellent writer
- B2B, SaaS, or E-Commerce experience a strong plus
- Strong organizational and time management skills; ability to shift gears quickly and effectively
- Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
Benefits:
- Generous PTO
- Fun office environment
- Competitive salary
- Benefit Matching (medical, dental, vision)
- 401k Offered
- Stock options
- Team events
- New office in FiDi