Cheers is looking for a content marketing manager. as part of the team, you will develop relevant, consistent, and on-brand content that drives demand, acquisition, and retention. You will tailor engaging messages to relevant audiences, marketing channels, and media types while developing assets that are engaging and meaningful to readers.

RESPONSABILITIES:

• Define and lead the company's content marketing strategy, with a focus on creating thought leadership and educational content to drive awareness, leads, engagement, and retention.
• Develop a content calendar plan that will highlight our offerings and address each of our target audience personas.
• Listen to industry trends, customer needs, content metrics, and online conversation to map out, evolve, and optimize editorial content strategy and plans against key topics and emerging stories.
• Conceptualize ideas and own the creation of assets including ebooks, white papers, case studies, infographics, articles, interactive content, webinars, and blog posts.
• Drive planning, execution, and publishing of content across owned, partner and syndicated channels Repurpose evergreen and existing content into new forms. Manage external resources, including freelance copywriters.
• Collaborate with Company SME's and external influencers to produce relevant content that meets business objectives and provides value to our audience and thought leadership
• Help implement smart and sustainable SEO strategies that differentiate us from the competitors.
• Write content that is aligned with our keyword and SEO strategies Drive all steps of writing/content projects: from concept to execution, all the way to the evaluation of the success of each project
• Define KPIs, benchmarks, and targets for all initiatives and campaigns

SKILLS:

• Editing and writing.
• Storytelling.
• Copywriting.
• Building a content creation framework.
• Ability to break complex concepts down into layman's terms
• SEO fundamentals
• Social Media fundamentals
• Establishing metrics and analyzing results

Please signup to our website using this link
We will follow up with an email about next steps after a few days.