Intro

Bodhala is the leading machine learning-based technology startup focused specifically on the $400b legal market. Bodhala’s best-in-class technology brings data and insights to Fortune 500 companies across the country.

Headquartered in the Financial District of Manhattan, Bodhala tripled its headcount last year and is positioned for continued fast-paced growth through 2020, with locations across the United States and in Europe.

Bodhala is looking for a Content Marketing Manager to join our fast-growing marketing team. The person coming into this role will be responsible for driving the company’s messaging and creating compelling content for a variety of audiences and channels to drive awareness, growth, demand, acquisition, and retention. The ideal candidate will be a masterful storyteller, love current events, thrives in a fast-growing environment, and has a data-driven approach to content strategy.

Reporting to the Director of Brand Marketing, and working closely with the rest of the marketing team, the Content Marketing Manager will play a critical role in supporting the delivery of efforts that support the broader marketing and business goals.

This is an exciting opportunity to be part of building something from the ground up and put your own mark on the company.

Responsibilities

Content Strategy & Development

• Create and analyze reports to determine a piece of content’s performance

• Use data to influence the content strategy and prioritization

• Produce compelling sales-enablement content as well as engaging storytelling content that effectively establishes Bodhala’s industry authority and demonstrates a true understanding of our audiences and its needs

• Lead and own content production for B2B content across a variety of channels including the website, blog, email, advertisements, direct mail, case studies, research reports, white papers, and more

• Ensure clear and consistent messaging across all channels, driving brand awareness and effectively articulating the company value prop to each of our audiences

Content Ideation

• Ability to conduct effective and relevant research in order to develop case studies, white papers, research reports, blogs, and more

• Collaborate with key marketing team members and subject matter experts across teams to leverage expertise and thought leadership

• Ability to interpret analytics and measure the effectiveness of content created in order to build a reporting practice and recreate successful initiatives

Project Management

• Maintain Bodhala’s content marketing calendar and ensure we are taking advantage of key moments in time (e.g., Case Rulings, Big Law News, Legal Tech Trends)

• Manage a team of freelance writers to support the company’s needs

First 30 Days

• Get to know the business through informational interviews with members across the organization

• Understand the 6-month marketing plan

• Set individual KPIs for the next 6 months

• Familiarize yourself with current marketing materials

First 60 Days

• Strategize how to support the marketing plan

• Take ownership of the content calendar

First 90 Days

• Manage resources across internal and external teams to ensure timely delivery of projects

• Create a best-in-class content engine that predictably and scalably delivers content on time and under budget