Content Marketing Manager

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GET TO KNOW US

We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll change the way the world defines wellness: mind, body, and mood.

WHAT MAKES A GYMPASSER?

We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations and focus on the end result.  It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.

THE OPPORTUNITY

Based in NYC (remote to start), the Content Marketing Manager will be instrumental in elevating our content programs to engage the end user. The ideal candidate is a strategic thinker who can craft compelling stories that attract, engage, and activate audiences. To thrive in this position, you should be able to balance strategic campaigns and everyday tactical efforts. You will be a player-coach, writing your own content as well as mentoring and leading the team. You will work closely and cross-functionally with the Growth Marketing team on joint initiatives. We are seeking a unique person that blends creativity with an analytical mindset, with exceptional project management and cross-functional communication skills.

YOUR IMPACT

  • Oversee integrated content development across teams for various assets including, but not limited to: social media content, blog, email/SMS campaigns, seasonal marketing campaigns, digital ads, video, event assets, website/landing page copy
  • Create thought-provoking and engaging content and obsess over how it converts users throughout the funnel, working closely with the growth team to analyze metrics and conversion
  • Develop a deep understanding of Gympass users, understand what motivates them to craft content that’s aligned with their needs and interests
  • Understand what types of content most engage target audiences and continue to iterate on the content strategy
  • Work with key partners to ensure optimized distribution of content across key channels
  • Manage a copywriter, providing feedback, career guidance, and support

WHO YOU ARE

  • A content marketing enthusiast with demonstrated success creating high quality content for different channels and formats
  • A dedicated people manager with a player-coach mentality
  • You have a strong understanding and experience with content measurement
  • You take a dual-minded approach: you’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Understanding of SEO best practices
  • Hyper-organized and a strong ability to prioritize on the go
  • Collaborative working style with a focus on building relationships across teams and promoting content best practices throughout the company
  • High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity


WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

WELLNESS: health, dental and life insurance 

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 and floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

EDUCATION REIMBURSEMENT: We’ll support your efforts to continue your education.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! 

And to get a glimpse of Life at Gympass...Check out our new Instagram account! @gympasscareers

Belonging @ Gympass

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

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