Content Marketing & Optimization Associate

| Greater NYC Area

Who we are

Big or small, all teams deserve the best. Justworks is leveling the playing field for growing businesses with access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place. With our simple platform and exceptional customer service, we are taking the busyness out of running a business and helping more teams achieve their potential.

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

The job

The Content Marketing & Optimization Associate is equal parts storyteller, metrics-maven, project manager, and experimentation junkie. You will develop and execute creative content marketing campaigns that drive brand awareness and fuel qualified lead generation, as well as support the ongoing optimization of our website and content channels (including Justworks’ blog and YouTube presence). If you have a knack for working cross-functionally, juggling multiple projects with grace, and a passion for diving into the data to surface insights no one else has seen, this is the role for you.

What you'll do

  • Lead SEO strategy and implementation
  • Lead backlink acquisition efforts to help grow relevant, non-search organic referral traffic
  • Develop and execute creative content marketing campaigns, working across design, social, and editorial teams as needed
  • Craft nurture campaign content geared toward various audiences (e.g. leads and prospects who have taken X action)
  • Lead the growth of our Youtube channel subscriber base, as well as increase overall viewership of video content through optimization and evangelism for best practices
  • Drive net new value by optimizing and redistributing existing content, including video, blog posts, research reports, ebooks, and case studies
  • Partner with the editorial team to maximize ROI of new content by weaving SEO and down-funnel conversion insights into our editorial planning process
  • Manage key website projects (including the launch of an entirely new content platform), cross-functionally with our web development team, designers, and internal stakeholders
  • Lead website experimentation initiatives with an eye to implementing changes that drive top-of-funnel lead generation and down-funnel business performance
  • Own reporting on website, content, and organic channel performance, with a mandate to surface insights to the broader team
  • Manage and maintain Justworks’ online reputation via community review platforms (G2, Capterra, Google Reviews, etc.)

Who you are

  • 3+ years of experience with content marketing at an agency or in-house team at a notable B2B brand or tech company
  • Demonstrated experience with SEO, website management, best practices, and analytics
  • Fast learner who quickly retains information and has extreme attention to detail
  • Excellent communicator (verbal and written) with project management experience
  • Independent self-starter, comfortable in a fast-paced environment
  • Working knowledge of HTML/CSS is a plus
  • AMA certification or other credentials in Content Marketing is a plus
  • Bachelor’s degree in Marketing, Communications, or a related field required

Please provide a resume and cover letter.

Visa sponsorship for this role is currently not available.

Diversity at Justworks

Justworks’ vision is for all identities, backgrounds and expressions to be represented in the workplace. We're building the foundation for long-term success and intend to cultivate a safe, collaborative and inclusive space and company culture.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases

Location

All positions are based at Justworks’ headquarters in the historic Starrett Lehigh building, which overlooks the Hudson River at 601 West 26th Street,

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with Nonprofits
Through Partnerworks, our team provides learning and development, recruitment, and networking opportunities to groups that are typically underrepresented in our industry.
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Diversity
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer weekly onsite yoga and meditation classes.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

More Jobs at Justworks45 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Sales
new
New York
Developer
new
New York
HR
new
New York
Developer
new
New York
Sales
new
New York
Developer
new
New York
Operations
new
New York
Content
new
New York
Content
new
New York
Internships
new
New York
Design + UX
new
New York
Developer
new
New York
Data + Analytics
new
New York
Sales
new
New York
Finance
new
New York
Finance
new
New York
Marketing
new
New York
Project Mgmt
new
New York
Project Mgmt
new
New York
Developer
new
New York
Sales
new
New York
Sales
new
New York
Design + UX
new
New York
Project Mgmt
new
New York
HR
new
New York
Data + Analytics
new
New York
Developer
new
New York
Operations
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Operations
new
New York
Marketing
new
New York
Design + UX
new
New York
Sales
new
New York