Content Marketing Specialist

| Greater NYC Area

About

AB Tasty (www.abtasty.com) helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users.  AB Tasty isn't about helping brands to push a hard sell. We're We must be on to something, since we're proud to say we have:

  • 600+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
  • 170+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
  • Raised $17 million of series B funding to further grow U.S. operations
  • Bonus: we're nice, too, we promise!

2 prerequisites if you want to join the AB Tasty team:

  • Be a genuinely nice person! (we take this one seriously, it's half the battle in the recruitment process)
  • Have a passion, whatever it may be :)

 

We are looking for a creative and organized Content Marketing Specialist to develop content for the US market on a daily basis. The position is based in New York City and reports to the Marketing Director US.

You will be responsible for all content marketing initiatives to drive traffic, engagement and leads that deliver sales value and customer retention. You need to ensure all content that you produce is on-brand, consistent in terms of style, quality, and tone of voice and optimized for search and user experience for all channels.  The goal will be to create content people actually want to read, share it on the channels they use, and measure the results of content marketing activities.

Main responsibilities:

  • Produce high quality content (videos, articles, webinars, blog posts)
  • Develop and manage the editorial calendar and ensure deadlines are met
  • Be an arbiter of best practices in grammar, messaging, writing, and style
  • Deliver engaging content on a regular basis, edit proofread and improve content
  • Share content through various channels, ensuring strong online and offline presence
  • Continuously collect feedback to gauge content effectiveness and make recommendations based on the results
  • Executive presentations on the program approaches and results will be required
  • Work closely with the people in charge of SEO content, global marketing content and product marketing content in order to take the same direction and keep consistency
  • Work closely with company's designers on all creative and branding initiatives to ensure consistent messaging across channels

The Content Marketing Specialist is measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group. Success criteria include:

  • Positive brand recognition and consistency across chosen published channels
  • An increase in defined customer engagement metrics (measured by users taking the desired action e.g., clicks, conversions, subscription, etc.)
  • Website traffic growth
  • A decrease in sales/buying cycles
  • Clearly defining content distribution during particular stages of the buying cycle (lead nurturing)
  • Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates

What we are looking for

Skills & Requirements:

The Content Marketing Specialist requires a combination of marketing and publishing, with the most important aspect being “customer first” mindset. The Content Marketing Specialist is the corporate storyteller that must be empathetic toward the customer’s pain points. Specific skills required include:

  • Proven work experience as a Content Marketing Specialist
  • Must have outstanding and effective English communication skills (oral and written)
  • Strong video development experience
  • Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
  • Proficiency in WordPress or others CMS
  • Understanding of web publishing requirements
  • Project management skills and detail-oriented to manage editorial schedules and deadlines within corporate and ongoing campaigns
  • Experience with creating compelling messages for different target demographics. - Crisis communications experience is a plus
  • Experience in digital marketing and/or web analytics tools is a plus
  • Strong problem-solving skills
  • Comfortable with working in a fast-paced and dynamic environment
  • BS in Marketing, Journalism or any relevant field. MBA in Marketing is a plus.
  • Align with AB Tasty core values: Customer satisfaction, reactivity, team spirit, enthusiasm
  • Ability to legally work in the US (sponsorship not available)

What we offer

  • Competitive salary + bonus
  • Generous PTO 
  • Paid holidays
  • Medical, Dental, & Vision insurance
  • 401(k) +matching
  • 100% commuter reimbursement
  • Annual company-wide seminar

 

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • D3JSLibraries
    • jQueryLibraries
    • RamdaLibraries
    • AngularJSFrameworks
    • ReactJSFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

NoMad is one of NYC's hottest neighborhoods, a hub for tech and home to plenty of bars and restaurants. Close to multiple train and bus stops.

An Insider's view of AB Tasty

What are some social events your company does?

AB Tasty has some great social events so that everyone can get to know one another. We work hard but also like to party and have fun! Different events occur throughout the year like our annual company-wide seminar in France, elaborate holiday parties (also in France), and monthly "aperos" where we go out for drinks and have a good time!

Will

Account Executive

What does your typical day look like?

The great thing about being a Customer Success Manager is that your day never looks the same. Most of my day is client-oriented: it's all about being attentive and reactive to your platform users. I also work on the strategy side, so I help clients with their conversion rate optimization roadmap and assist with analyzing test data.

Peenaz

Customer Success Manager

How does the company support your career growth?

I joined 4 years ago, and in that time, I've had 3 different roles on 2 different continents. I've experienced this growth not because of my seniority, but because AB Tasty cares about its employees' career paths. From day 1, everyone is encouraged to envision how and where they want to grow within the company, and then they help us get there.

Angélique

Marketing Director US

How do your team's ideas influence the company's direction?

All our big decisions are driven by the whole team. At AB Tasty, we are encouraged to share our feedback with management or other employees regarding a project, a product evolution, hiring new employees, or for all the day-to-day decisions we make. Communication is key in order to keep our values and involve everyone in the company.

Matthieu

Head of Technical Experts US

What's something quirky about your company?

We’re given virtual tokens every day to gift to coworkers. They’re redeemable for a variety of gifts, ranging from an office plant to a happy hour for you and your co-workers to an international trip!

Julia

PR & Events Manager

What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Paris, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k), company equity, happy hours, tons of snacks, and an overall fun and casual work environment.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
34 days
Paid Holidays
AB Tasty allows employees to take time off for all major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
AB Tasty covers 100% of commuting costs for its employees
Game Room
You can often find employees playing Fifa when they need a break.
Stocked Kitchen
Happy Hours
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