Content Marketing Manager
Located Right Across the George Washington Bridge
OwnBackup offers a courtesy shuttle service from multiple points in Manhattan directly to our office. We're just a short shuttle ride away from NYC! Find out more.
Company Description
OwnBackup is a leading cloud-to-cloud backup & restore vendor. We provide secure, automated, daily backups of SaaS & PaaS data as well as sophisticated data compare & restore tools for disaster recovery. Our solution complements the SaaS vendor’s (e.g. Salesforce) built-in data-protection mechanisms by covering data loss & corruption caused by human errors, malicious intent, integration errors, and rogue applications. The solution also provides enterprises with the performance and reporting required to meet compliance regulations in a number of industries.
OwnBackup was co-founded by data-recovery, data-protection and information-security experts, each with over 15 years experience in their respective fields. We are a top-ranked backup & restore ISV on the Salesforce.com AppExchange, the 2018 Salesforce Appy award winner, and the winner of multiple Demo Jam awards.
We believe that every employee in the company can and should make an impact every day, and we empower them to do so. If you are self-motivated, like to take initiative and are a great team player you will love working here.
See for yourself: We Take Our Work Seriously But Not Ourselves
Job Description
OwnBackup is looking for a highly-motivated self-starter to join our team as Content Marketing Manager. The Content Marketing Manager is a key role in helping us tell our story and serving as the voice of our brand. This person will contribute and manage the OwnBackup blog, as well as additional content distribution channels that we plan to create. These are going to be both small and large-scale content marketing initiatives and will be a significant, important, and measurable part of OwnBackup’s customer acquisition funnel.
In this position, it will be your responsibility to plan and develop a variety of content (from blog posts and case studies, to white papers and infographics), and work various angles to grow inbound traffic to our website and generate leads.
If you’re a content-focused digital marketer that loves to brainstorm new ideas, create high quality content, and knows how to really execute a content marketing strategy, this is the job for you.
Responsibilities:
- Report to the Senior Content Marketing Manager on overall marketing content strategy and timelines
- Contribute to planning and execution of the marketing content calendar
- Provide editorial and content development support in developing marketing materials
- Understand the buyers journey, mapping content and assets accordingly
- Develop and optimize content to increase paid and organic engagement
- Create and maintain a reporting framework to measure content effectiveness and ROI
- Understand and incorporate digital KPIs and metrics into content strategy
Qualifications
- Bachelor Degree
- 4+ years of digital marketing content creation experience
- Familiarity with SaaS and Cloud Computing
- Strong organizational skills with exceptional attention to detail
- Excellent writing and proofreading skills
- Must be a self-starter and able to work independently
Additional information
All your information will be kept confidential according to EEO guidelines.