Overview

The Content Marketing Writer/Research is responsible for the strategy and execution of Synthesio’s content marketing, media relations & customer reference program. This position reports to the Chief Marketing Officer, who is also based at our headquarters in New York.

We work hard, and we're serious about what we do. But we like to have fun too. In fact, we run our company on three core values every day: Global, simple, and fun. If this culture sounds like you, keep reading …

Responsibilities

Conduct research and write high-value content about global topics (60%)

• Identify global topics that are in high demand (elections, Brexit, Yellow vests movement, etc.)
• Run social listening and audience analysis projects using Synthesio products
• Write/edit long-form and high-value content assets that show thought leadership and drive awareness

Develop relationships with key journalists to drive earned media coverage (20%)

• Identify new journalists that cover our space and/or can benefit from Synthesio data & insights
• Develop and nurture relationships with key journalists and industry publications

Customer references (20%)

• Identify/develop customer success stories for Synthesio usage across industries, regions and use cases (2-3 per month)
• Work closely with Synthesio account managers & customer success managers to find customer references, and get approval for case studies
• Write and edit customer success stories; and pitch to journalists
• Encourage customers to provide feedback on user review sites, including G2 Crowd

Requirements

• BA/BS in Journalism, Marketing, Market Research or a relevant field
• 3+ years experience in journalism and/or B2B SaaS/MarTech
• Excellent writing and editing skills
• Ability to identify and write compelling stories that readers care about
• Experience writing web content and getting earned media coverage
• Ability to apply search engine optimization principles during content planning and writing process
• Easily able to shift gears between critical thinking, and getting things done
• Able to handle multiple projects, deadlines and priorities
• Self-motivated and able to work both independently and as part of a global cross-functional team
• Ability to easily work with remote teams
• Enjoys and thrives in a startup culture, yet can navigate a larger corporation
• Occasional travel to other Synthesio offices and/or events (quarterly)