About Breather

Breather helps businesses grow with private, modern workspace available for any duration of time, on completely flexible terms. Our network of spaces spans 300+ buildings across 10 markets including New York, San Francisco, Los Angeles and London, powered by in-house tech allowing anyone to instantly unlock space anywhere.

Our mission is to empower businesses with access to productive space that grows as they do. With over 10,000+ clients including Spotify, Away and Tesla, and the support of leading tech and real estate investors, we’re already well on our way — and we want your help to reach the next step of the journey.

The Role

The Content Strategist will be responsible for creating and telling the story of Breather’s premium brand. They understand the importance of experience and can translate that experience to a dynamic messaging strategy. We are looking for a master strategist with a journalistic background to build original content that drives awareness and sales for Breather’s ecosystem of space offering.

As a Content Strategist at Breather, you will:

• Build actionable content roadmaps that serve as the backbone of content production and performance to fuel brand awareness, PR/ thought leadership, demand (acquisition and customer growth) and partnership opportunities.
• Work with Breather’s in-house data science team to combine in-depth qualitative and rigorous quantitative analysis to research, analyze, and interpret industry data, website data, audience consumption patterns, and SEO health using third-party listening tools.
• Identify content trends and formats to create and deliver holistic messaging experiences of the brand across multiple touchpoints online and in the field.
• Work cross-functionally with PR / Marketing and Product Marketing, Real Estate, Sales, Design/ Experience, and Product teams to ensure content aligns to our core strategy and the performance of our story is tracked and optimized overtime.
• Grow and manage a team of content marketers to help with research, development and distribution of our content assets across multiple touchpoints to reach buyers.
• Keep a pulse on industry trends and best practices and help circulate information to facilitate internal knowledge share.
• Helpful skills and experience you’ll need to succeed:
• A journalistic background with a minimum of 5 years experience developing and executing content strategies for premium enterprise brands. Experience in real estate, architecture and/ or modern workspaces is ideal but not necessary.
• Experience setting up full-funnel content within a B2B demand cycle.
• Ability to quickly understand business needs and industry trends, and translate complex ideas into an editorial direction.
• Proficiency with tools such as Marketo, Salesforce, and Google Analytics.
• Critical thinker who is curious, highly analytical, and a problem solver.
• Creative, provocative, and passionate about delivering data-backed stories that move hearts and minds.
• Ability to influence and lead cross-functional teams while remaining comfortable working independently to see things through.
• Have an opinion and are not afraid to voice it.
• Equipped with strong writing, editing, and strategic thinking chops.
• Passionate about startup culture and adding to it.

What We Value

At Breather, our company values are not only the principles that link us together in the way we work, but they also keep us aligned on the same path, all working towards connected goals. These standards are what guide us on our collective journey through space(s).

Perks and Benefits

We hope that you’re excited by all the possibilities that come with working at Breather! In addition to our unique culture, we also offer these fun perks and benefits:

• Be part of a well-funded, proven startup with big ambitions, competitive salary and company options.
• Work when you want, where you want, with the tools you want.
• Company-funded travel to conferences & professional development events that interest you and benefit your career growth.
• Access to comprehensive medical, vision, and dental coverage. Oh, and it’s on us.
• Free access to the Breather network of over 400 spaces (and growing, fast!).
• Dog friendly office - bring your dog to work, they’ll find plenty of friends waiting to play with them!
• A great referral program - good people know good people!