Coordinator, Player Social
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This individual will assist in the distribution and creation of original content for Major League Baseball players’ social media accounts. This person will be a member of the Player Social team at MLB, supporting the team’s primary goal of helping MLB players better engage with audiences on social media while simultaneously growing their personal brands. The ideal candidate will have strong knowledge of baseball, a keen eye for content opportunities, and will work well in groups.
Responsibilities:
- Follow games and work with MLB content team to identify and distribute the best content to MLB players on a daily/nightly basis
- Work closely with live content creators at each ballpark to ensure content is being captured for all players in program
- Sift through a lot content, photos and videos and decide what content is highest quality and worthy of player channels
- Track posting of distributed content
- Engage with players who post our content from MLB channels, follow MLB players’ content to provide to MLB content team for reposting
- Create content calendars and work with content team to ensure players are receiving content for timely events
- Work with the original content team to identify cool/creative ideas in real time and assist in creation as needed
- Communicate with players directly in a professional manner
- Assist in the planning and execution of MLB Player Marketing initiatives
Requirements:
- 2+ years experience working in social media, digital content
- Bilingual (English & Spanish) candidates preferred
- Strong understanding of baseball and our players
- Have experience creating social content or demonstrate the ability to do so
- Understand what type of content works best on each social platform
- Ability to work in teams as well as go off on your own
- Ability to be funny, engaging, and appealing in your work
- Availability to work nights and weekends
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