Copywriter & Content Marketer at Quartet Health

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New York OR Remote

Company Description

Quartet is a healthcare technology and services company on a mission to improve the lives of people with mental health conditions. We connect people to the right mental health care at the right time. Our collaborative technology and range of services bring together physicians, mental health providers, and insurance companies to effectively improve patients' health and drive down healthcare costs. Backed by $160.5 MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, and Echo Health Ventures, Quartet is headquartered in NYC and is currently operating in several markets across the United States — Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, and Illinois.

THE ROLE

Be a part of the team responsible for getting patients and providers to take action with Quartet. Write the shortest, clearest, most compelling content that will  capture interest and build trust. Collaborate with Visual Designers and Performance Marketers to take our content to the next level and grow engagement numbers. Listen deeply. Be creative. Execute. 


The mission of this role is to develop language, messaging, and strategy that inspires action among Quartet users -- people with mental health conditions, referring providers (including PCPs), and mental health providers (MHPs). A deeply empathetic person (high EQ!) who is endlessly eager to understand our audiences (and segments of them), this leader will create content across all channels (paid ads, email, direct mail, SMS, collateral one-pagers, landing pages / websites).  


ACCOUNTABILITIES

This individual will join a small team of copywriters, working closely with the product and performance marketing team. Key accountabilities include:


  • Leverage your love of storytelling to create content that our users love.

  • Impact a diverse portfolio of content channels, including but not limited to: email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages.

  • Champion creative and compelling Subject Lines and strong CTAs that have a measurable impact on marketing performance. Develop content strategy and copy that drives acquisition, engagement, and retention of our users. 

  • Advance research efforts to glean insights into each of our audiences (and segments of our audiences), and leverage this  to build user-centered content. Be endlessly focused on A/B testing to further develop our POV among audiences, content, and messaging.

  • Work with performance marketing manager and retention marketing manager to build campaigns and analyze performance against marketing goals to help inform and optimize strategy.

  • Monitor online conversation, content channels (provider newsletters, social media communities, etc) and industry landscape for current trends and opportunities.

  • Ensure all copy is consistent in terms of style, quality, and tone of voice.

  • Be partners in crime with visual designers and performance marketers. Leverage the expertise of the Markets tClinical Operations teams to inform content ideas.

  • Collaborate closely with Product to ensure a consistent, integrated customer experience.


QUALIFICATIONS

  • At least 5-7+ years of relevant experience
  • Proven success in copywriting to drive action among audiences. 
  • Experience writing to healthcare audiences (providers, patients) a strong plus! 
  • Deeply creative. Can make healthcare tech appealing and exciting to busy audiences.
  • A way with words. Short. To the point. Clear. Focused. Descriptive. Inspire action. 
  • Experience learning about segments of audiences, and tailoring content to each.
  • Love for writing and storytelling. Demonstrated experience writing both long and short form. content (writing samples required - including CTAs, SLs, etc!) across print and digital channels.
  • Excellent written and verbal communication skills including expertise in grammar and proofreading.
  • Exceptional interpersonal and cross-functional collaboration skills, openness to feedback.
  • Demonstrated success delivering multiple projects while balancing competing priorities with tight deadlines in a fast-paced environment; capacity to manage the priorities of multiple stakeholders in a complex and fast-moving environment.
  • Bonus points if you’ve got experience working at an early-stage startup in a similar role.
  • 1 - 2 years of ad agency experience is strongly preferred.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Sci-KitLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • PySparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • OptimizelyAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • MarketoLead Gen

Location

Being next to Bryant Park allows us to take meetings while taking a walk. Plus, lunch spots galore (priorities) and easy access to trains.

An Insider's view of Quartet Health

What’s the vibe like in the office?

Quartet’s office vibe creates a space that balances productivity, creativity, and collaboration. No matter if you are in scheduled meetings with team members, focusing in a phone-booth style cubicle, having an impromptu meeting with someone across the company on the couches, or grabbing a bite to eat and cold brew in the kitchen

Katie

Lead Operations Coordinator

What does your typical day look like?

I take calls from our patients, in our different markets across the country and my goal is to connect them to the right provider to ensure they get the care that they need. It feels great to make a difference at that moment, for another human being that is going through difficulty. My job makes a difference in someone's life; it feels rewarding.

Subomi

Patient Inbound Specialist

How has your career grown since starting at the company?

Quartet has given me opportunities to discover what I enjoy and excel at professionally, and what I’m eager to grow in, even if it doesn’t come naturally. Prior to Quartet, I had viewed my career linearly, but after 3 roles in Business Development, BD Ops and now Strategic Partnerships, I’m grateful for each leadership and learning experience!

Charissa

Strategic Partnerships

How do you make yourself accessible to the rest of the team?

I am proud of Quartet's open culture. Our whole team can reach out at anytime; I meet with teams many times a week, and often have 'skip levels' too. We have 'Free Form Food Fights' twice a month - a time where I meet with any and all Quartetian's without an agenda except to be available to answer any questions they have, live or anonymously

David

Chief Executive Officer

How do you collaborate with other teams in the company?

I work cross functionally with teams to help assess the current state of our markets and understand where there are areas for improvement and expansion. By analyzing data & communicating findings to teammates across the organization, we are able to refer more patients to care while increasing the speed to which they arrive at their 1st appointment

Jake

Strategy Analyst, Customer Success

What are Quartet Health Perks + Benefits

Quartet Health Benefits Overview

Quartetians receive unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental & military leave, employee resource groups, professional development, 401K, stock option grants.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Our dental plan includes orthodontia too.
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy entitles Quartet Employees to receive 10% discount on premiums.
Wellness Programs
Team workouts
Quartet's team workouts include bi-weekly group meditations and a bank of fitness videos specifically for Quartet employees! We also offer subsidies for ClassPass workouts too.
Mental Health Benefits
Mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements. Access to an on-demand digital mental health platform.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Tuesday, and Thursday.
Game Room
Our game room includes Ping Pong, Video Games, Board Games and a regular games night hosted by our own engineers.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Quartet hosts lunch and learn meetings once per month, minimum and they cover topics from technology related issues through to mental healthcare and wellbeing.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We offer $2000 annually for continuing education.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Enhanced mental health benefits. Paid membership to One Medical. Pre-tax health, transit and dependent care flexible spending accounts. True work life balance. Unlimited vacation, competitive family leave policy with return to work assistance. Generous paid military leave. Game nights. Book club. Amazing office, stocked kitchen with kombucha. Regular company and departmental offsites, holiday celebrations, and monthly distinguished speakers.

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